Brand and Content Senior Manager

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”"

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

This role is hybrid, based in our Denver office, with a presence 2 days a week.

The Opportunity

This role leads the strategy, execution, and evolution of how OrthoFi shows up in market.

The Senior Manager, Brand and Content owns messaging, voice, brand consistency, thought leadership, and content strategy across the business, with an emphasis on strategic planning, executive visibility, and market authority.

They will position OrthoFi as a trusted, credible partner in orthodontics by building authority through strong storytelling, compelling content, executive thought leadership, and strategic brand programs.

This person will lead content, organic social, executive thought leadership, speaking engagement support, video and reel production, and creative agency management while also driving broader strategic alignment across leadership, product, sales, and customer teams.

They will ensure every touchpoint, from a keynote deck to a LinkedIn post to a customer story, strengthens trust, clarity, and market authority.

This role will own:

Brand Voice, Governance, and Positioning

• Develop and evolve core messaging across products, segments, and personas
• Ensure brand and messaging adherence across campaigns, sales materials, product marketing, customer communications, and executive visibility
• Partner with product and sales to refine positioning based on market feedback
• Build OrthoFi’s authority and trust in market through strategic storytelling, proof points, and differentiated positioning
• Lead brand strategy and narrative architecture across the full portfolio, ensuring alignment across OrthoFi, OrthoBanc, and AcceptCare
• Develop strategy to position OrthoFi as a trusted, credible partner through thought leadership, bylines, awards, PR opportunities, and strong market presence
• Influence executive and leadership alignment on positioning decisions, messaging priorities, and market differentiation
• Act as the primary strategic advisor to leadership on brand reputation, market positioning, and executive visibility

Content and Editorial

• Develop long-form content including blogs, customer stories, ebooks, guides, reports, and strategic campaign content
• Manag