Sr. Manager, Events and Donor Engagement

Position Summary

As Sr. Manager, Events and Donor Engagement, you will lead the planning, execution, and financial performance of all enterprise-wide events for The Fedcap Group—spanning multiple states and countries. This high-impact role is responsible for a wide range of convenings, including fundraising and marketing events, thought leadership forums, donor activations, and internal celebrations. You will be a strategist, executor, and relationship-builder—driving measurable results in donor engagement, revenue generation, brand elevation, and the conversion of event participants into long-term contributors to Fedcap’s mission.

You will work collaboratively with subsidiary leadership, sales, communications, marketing, and other corporate services colleagues to ensure each event delivers strong ROI, drives meaningful donor engagement, and reflects the organization’s mission and global presence.

You bring demonstrated excellence in project management, budgeting, stakeholder engagement, and event portfolio analysis. You will build and lead the development of a unified event strategy that generates measurable outcomes — including growth in new and repeat donors, movement along the donor pipeline toward major giving, and actionable analysis on the ROI of each event. Additionally, you will design and oversee Fedcap’s enterprise-wide donor success approach, incorporating stewardship, retention, and engagement strategies across all event types, with a clear focus on transforming attendee interest into sustained philanthropic support.

Your Responsibilities Will Include:

Strategic Planning & Execution

• Enhance and manage a 12-month enterprise-wide events calendar, with weekly, monthly, and quarterly updates to senior leadership.
• Build and lead the infrastructure supporting the end-to-end execution of a minimum of 10 enterprise-level and 20+ subsidiary events annually.
• Design scalable event models for replication across domestic and international markets.
• Drive a comprehensive events strategy tied to business development goals—targeting 15–20% year-over-year increases in:
  • New donor acquisition
  • Increased giving from existing donors
  • Transition of event participants into major donor cultivation pathways
• Build event formats that align with emerging trends, including hybrid and virtual experiences, immersive content, and digital engagement platforms.
• Establish and enhance systems for capturing, analyzing, and reporting event data, including ROI, attendee behavior, conversion metrics, and donor pipeline development.

Donor Success & Stewardship

• Design and lead a donor success framework that begins with targeted event attendance and ends with measurable donor movement—achieving a minimum 10% year-over-year increase in donor retention, repeat giving, and conversion of event attendees into active donors.
• Drive intentional cultivation through events by setting strategic attendance targets for pre-identified prospects and existing donors and engaging first-time attendees in a follow-up meeting, donation, or stewardship touchpoint within 60 days.
• Collaborate with other engagement, development and CRM teams to track donor behavior post-event, with a goal to convert at least 15% of event-only attendees into recurring donors or qualified gift prospects within 12 months.
• Oversee and optimize personalized post-event communication campaigns to move donors along the cultivation pathway.

Financial Performance & Cash Management

• Set and monitor revenue and expense targets for each event, ensuring that revenue-generating events deliver net positive results.
• Build and manage a portfolio of events totaling $5M+ in budget annually (amount is subject to change based on annual budget and development goals).
• Ensure pledged revenue is collected within 30 days post-event through tools such as increased use of credit cards, structured follow-up with donors, and finance.
• Provide quarterly ROI analysis of all events, including direct and indirect financial results and donor conversion metrics.

Stakeholder Engagement

• Serve as the primary liaison to Executive Directors, development staff, and fundraising leads across all Fedcap companies.
• Align event strategies with local and enterprise-level strategic goals.
• Lead bi-monthly stakeh