Performance Marketing Specialist

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role: 

The Performance Marketing Specialist will focus on customer acquisition and retention through performance marketing channels, with an emphasis on search engine marketing (SEM) in both the US and global markets. Key responsibilities include running TCGplayer’s performance marketing budgets efficiently and tracking critical metrics to meet revenue targets. The role involves developing and implementing marketing campaigns to acquire and nurture TCGplayer customers, leading all aspects of campaign development, execution, and reporting. Success in this position means growing TCGplayer revenue while optimizing return on ad spend (ROAS).

As part of the buyer marketing team, this role will report to the Marketing Manager for Hobbyist Growth, and will contribute to growing and retaining customers, support new vertical launches, and collaborate closely with partners and leadership to implement successful go-to-market campaigns.

An eBay company, TCGplayer is on a quest to be the most trusted trading card game (TCG) platform — connecting and empowering the hobby community. Founded by and for TCG enthusiasts, we operate a global marketplace, and build tools, technologies and solutions that help small businesses simply and profitably sell TCGs at scale.

The Marketing Department promotes TCGplayer as a brand and drives sales of our products and services. The department is responsible for the long-term planning, strategy, and direction of creative and digital campaigns and projects across multiple channels (internal and external) supporting company strategic priorities and goals. Marketing serves as brand stewards by implementing and evolving content voice and visual brand standards across the company.


What you will accomplish: 

• Develop, implement and run paid search campaigns across Google Ads, Meta and various platforms

• Run budgets effectively to enhance return on investment and achieve desired outcomes

• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization

• Build and monitor reports on campaign performance and present findings to partners and leadership

• Conduct campaign testing to find opportunities for improvement and enhance ad performance

• Collaborate across teams to align performance marketing strategies with overall goals and go to market initiatives

• Stay up-to-date with industry trends and best practices to ensure campaigns are competitive and efficient

 

What you will bring: 

• Bachelor’s degree in Marketing, Business, or a related field or proven experience

• Minimum of 2 - 4 years of experience in Ecommerce, with a consistent track record of leading successful performance marketing campaigns

• Proficiency in Google Ads (Shopping, Pmax, Display) and Google Merchant Center 

• Proficiency in Google Analytics, Google Sheets, Excel and other marketing analytic tools

• Strong analytical skills with the ability to make data-driven decisions

• Excellent communicator and collaborator with great attention to detail and organizational skills

• Ability to work independently and handle multiple projects simultaneously

• A standout colleague with a positive attitude, who is motivated by challenges and working with people across teams

The base pay range for this position is expected in the range below:

$60,000 - $101,500

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a