Director of Integrated Marketing

Position Summary/Objective of job: 

The Director of Integrated Marketing leads Salt & Straw’s holistic marketing strategy across all channels, ensuring we consistently deliver on our mission to reinvent the ice cream experience through unexpected discovery and moments of full-faced attention—sharing experiences that inspire and connect us all. This role is responsible for the development and execution of integrated marketing campaigns, go-to-market planning for product launches, national storytelling, and brand partnerships that elevate brand perception and drive business growth across retail, e-commerce, and wholesale.

The Director ensures a cohesive and intentional brand presence across every touchpoint, partnering closely with Retail Marketing, Digital, and Creative teams. They oversee the Community and Content team as well as the Marketing Operations Coordinator, and collaborate cross-functionally to translate founder vision, cultural insights, and innovation pipelines into compelling narratives that come to life in-market.

 
Essential Functions:  

• Lead the development and execution of integrated marketing campaigns across retail, e-commerce, and wholesale channels, aligning with product launches, seasonal moments, and brand partnerships
• Own go-to-market strategy for new products and brand initiatives, ensuring cohesive messaging and coordinated rollout across all guest touchpoints
• Partner with Retail Marketing, Digital, and Creative to bring campaigns to life in a way that is aligned, timely, and brand-authentic
• Maintain and evolve Salt & Straw’s brand voice and positioning, ensuring consistency across channels and platforms
• Translate founder vision, R&D pipeline, and cultural trends into compelling brand narratives that resonate across audiences
• Oversee the Community and Content team, guiding strategy and execution for organic social, influencer partnerships, and brand storytelling
• Manage the Marketing Operations Specialist, ensuring streamlined workflows, marketing calendar accuracy, and operational excellence across campaigns
• Collaborate with internal stakeholders including R&D, Retail Ops, People, and Supply Chain teams to align marketing with broader business priorities
• Track brand performance, guest sentiment, and campaign results, using insights to refine strategy and drive continuous improvement
• Support PR, influencer, and partnership efforts in collaboration with agency and internal teams to amplify reach and brand equity
• Contribute to marketing leadership discussions and planning, helping shape the overall strategy, priorities, and creative direction of the team
• Foster a positive and engaging work environment for direct reports and Team Members by ensuring ongoing open lines of communication, inspiring others through your words and actions, coaching for improvement and growth, and embracing Salt & Straw’s mission and core values

Qualifications: 

• Bachelor's degree in Business, Marketing, or a related field or equivalent combination of education and relevant experience
• 8+ years of experience in marketing
• 5+ years of experience managing a team
• Proven track record of developing and executing successful brand marketing strategies
• Experience in food and beverage, or consumer goods industry preferred

Knowledge and Critical Skills: 

• Strong analytical skills with the ability to interpret data and translate insights into actionable