Director, Website & SEO

About Dashlane

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

About the role 

We are looking for an accomplished Director of Website and SEO responsible for end to end customer experience on the web and mobile to support customer growth, retention and engagement across both our B2B and B2C segments. This person brings a deep understanding of customer centric web design, usability, analytics and tools, and a command of SEO and CRO optimization, to accelerate growth in organic traffic and convert them into loyal customers. You will partner closely with Paid Digital Media, Growth Strategy, Analytics, Product Marketing, Sales, Customer Success, People Team, Finance, Product, and Engineering, leading the customer navigation, discovery on web & mobile, organic search strategy, and conversion optimization related to acquisition, lifecycle and cross-sell to drive customer growth, engagement, usage, profitability and ROI.

This position is both strategic and executional. Strength in both and the ability to flex back and forth is critical.  The Director of Website & SEO will use research, data & insights for developing end to end customer experience on web and mobile, including navigation & discovery, organic and paid landing pages, web and mobile content strategy, and CRO / SEO programs to build automated and highly efficient growth programs. The person will own organic traffic and conversion metrics, in partnership with other teams. You will partner with Product Marketing, Growth Strategy & Lifecycle Marketing to execute an integrated persona focused customer experience in search & website to improve traffic growth and conversion rates. You will establish a hypothesis driven test and learn process to constantly evolve the programs and improve response and efficiency. In partnership with analytics, you will advance our data, analytics and technology infrastructure to be more automated, intelligent, and responsive in our execution. You will also create an effective planning & operating rhythm to meet the business goals.

The successful candidate is a data driven & action oriented growth marketer, who possesses sharp business acumen, familiarity with SMB marketing and deep experience in using data to inform marketing strategy. This person is a results oriented professional who knows how to work across the organization and has a track record of success in rolling up their sleeves, and executing customer experience programs. This person is also known for their ability to build, coach and lead a high-performing team.

Location

You will be based in our NYC office with a flexible hybrid work schedule.

Responsibilities 

• Develop, manage and execute end to end customer experience on web and mobile
• Develop and execute an end to end customer journey experience on web & search, based on enterprise wide customer personas / segments
• Develop & execute SEO & CRO programs to meet new customer growth / ROI targets
• Develop end to end customer experience for new product launches, policy & feature updates
• Own and execute landing page strategies for acquisition and lifecycle programs 
• Constantly monitor traffic, funnel conversion, page performance metrics and ROI to deliver improved performance
• Lead cross-functional teams and develop an effective operating rhythm to drive outcomes
• Manage Traffic, CR, CAC, ROI, volume & revenue targets; Own key reports around Customer Traffic, Website Performance, conversion rates, and SEO / CRO program performance; Keep key stakeholders updated with daily, weekly, and monthly reporting
• Drive performance through constantly testing new strategies (segmentation, messaging, navigation, design, content etc) and building a hypothesis driven test and learn discipline 
• Partner with research & analytics in applying qualitative & quantitative methods with rigorous A/B testing to understand traffic and conversion drivers
• Continually make and implement recommendations for optimizing programs, and