Director, Consumer Insights - Portfolio

Job Description

The Director of Portfolio Insights will be the key strategic insights partner for our Portfolio Marketing team – partnering with the Central Marketing Organization and the BU Teams to drive insights and consumer-first thinking into strategy, and to enable the Zone to make a step change toward a forward-thinking mindset. This role will set priorities with Leadership, set & drive macro insights agenda for the BU, and identify future growth opportunities / white space for the BU. The ideal candidate has both experience in the world of business analytics and modeling, as well as custom consumer insights.

This role is new to the organization, and it will own a number of cross-BU functions within the NA Zone.  Any candidate will need to have the skillset to drive the agenda and build the function as we grow this team for the short and long term.  Specifically, this role will be setting the agenda for Innovation best practices for the NA Zone – creating systems to allow for the discovery, application, and appropriate dollar sizing of white space opportunities throughout the organization.  Similarly, this team will also own Cross-Zone Creative Insights learnings – taking the work that’s being done at a BU level, raising up best practices, applying findings at a Zone level, and working with the Media team to optimize creative and media processes.  Further, this role will take on specific specialized Business Analytics practices, such as creating templates and processes for business decomps, competitive analyses, white space searches, and others. 

The Director will have a team of three, locally, as well as access to a number of GBS resources, so leadership experience is crucial.

Key Skills:

• Strategic: Be a key strategic business partner & thought leader to the BU Marketing team. Leverage your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward

• Analytical: Crucial analytic experience to understand both how to create appropriate analytic plans/models for the business and how to apply them strategically to different business scenarios.  Ability to see through data and recognize patterns to inform brand actions better

• Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams.

• Impactful: Drive the "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer

• Flexible: Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills

• Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization • Self-motivated: Juggle multiple workstreams & competing priorities, and distill a plan that can be implemented for the team

• Collaborator: Team player, works well in a fast-paced, entrepreneurial environment

• Coach & People Leader: Drive to share knowledge and develop a high-performing team

• Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results

• Influence: Ability to influence at senior levels of an organization and drive impact. Key responsibilities

• Key Point of Contact for Business Unit – key lead to unlock strategic initiatives across platform

• Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts

• Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products

• Develop and lead holistic, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)

• Help shape the 3-year Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization

• Evaluate sales impact of campaigns and help optimize media and channel mix to improve efficiency, effectiveness and ROI

• Drive Enterprise Transformation Agenda - Help develop consumer insights best practices and center of excellence initiatives

• Develop the 2 direct reports of this role and coach them to drive the junior talent with the right skills and behaviors throughout the BU Qualifications

Experience

• Advanced D