Director, Integrated Marketing

Job Description Summary

If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on leading transformation and driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.
We are looking for a nimble, agile player to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This role is hands-on, not merely delegating to others. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC002311 SYS - Marketing Campaigns

Pay Rate Type

Salary

Pay Grade

Health-34

Scheduled Weekly Hours

40

Work Shift

Job Description

The seasoned marketer will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes which inform marketing plan development. He or she will lead horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM) including communications, brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.

Preferred Minimum Qualifications

Education: Bachelor’s degree in marketing, communications, business, or related field.  (Masters preferred)

Experience / Knowledge / Skills:

• 10 years of progressively responsible marketing experience with bottom-line accountability for measurable business results.

• Deep knowledge and robust experience building integrated, multi-channel campaigns across paid, owned, earned, social and out-of-home.

• Product marketing or service line marketing experience required. Recruitment marketing campaign experience preferred.

• Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.

• Qualitative and quantitative market research experience.

• Agency and vendor management, use of multi-channel advertising, communications, digital and sales strategies to achieve market share and brand power.

• Demonstrated ability to develop measurable business development/ marketing plans that show successful results in achieving growth targets.

• Ability to understand the supported business’ operations, product/service, strategic direction, and consumer segmentation and modeling.

• Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.

• Excellent problem-solving, leadership, interpersonal skills - and exceptional relationship management skills.

Principal Accountabilities

• 35% - Leads the process of building campaign strategies across the enterprise, clinical, academic, and research for MUSC. Executes comprehensive marketing/communication plans in a timely manner. Architects and builds integrated marketing communications campaigns. Reports outcomes in a clear, concise, and actionable fashion. Manages external agencies as an extension of the team to deliver and optimize commercially oriented marketing tactics.

• 25% - Collaborates with cross functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.

• 20% - Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Assesses demographic, socioeconomic, competition, competitor position, and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities. 

• 10% - Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.

• 10% - Other duties as assigned based on need.

Additional Job Description

Education: Bachelors Degree or equivalent Work Experience: 8-10 years

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical Un