Sr. Social Analyst (Content Creator)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

As a Sr. Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. 

In this role, you will be a Creator working on one of the largest retail store chains in the world that sells soaps, lotions, fragrances and candles - making social-first content that breaks through feeds across TikTok, Instagram, YouTube, Facebook and X.

This important job specifically focuses on creating trend-led social content - working alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses - and generate content that places the brand into the conversation in relevant, engaging and timely ways.

If you are obsessed with social trends, love making content, and are just as strong conceptually as you are editing and shooting content…then this is a dream job for you!

Key Responsibilities:

• Help spot relevant trends happening across social channels - specifically TikTok, Instagram and YouTube in collaboration with the team

• Concept social content ideas - including creating mood boards and storyboards to convey your idea and creative approach

• Work with a producer to bring your content ideas to life - which could range from re-mixing existing brand assets to shooting low-fi content of product from your phone or capturing content at an event activation

• Editing your content and applying things like text overlays, emojis, and music

• Ideating around bigger campaign activations in collaboration with the creative director, partner agencies and the client’s in-house creative team

• Providing ad hoc support around real-time content creation needs as they arise

Qualifications

• 3-5 years of experience working in social marketing in a Creator role

• Proven experience making social-first content - especially video - for well-known brands (CPG, fashion and/or accessory brands are a plus)

• Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram 

• Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut

• Strong graphic design skills including expertise in Adobe Creative Suite

• Strong photography skills including ability to capture event-based and store-based content

• Ability to create post copy that is SEO optimized and will grab people’s attention in the feeds

What Makes the Successful Candidate:

• Ability to concept on your own and clearly convey your idea to the team and clients

• Constant pulse around what’s trending culturally on social platforms

• Love for creating content that will stand out in feeds and feels native to the platform

• Proactively coming to the team with new ideas and fresh ways to capture content that will drive engagement with the brand and attract new audiences

• Ability to edit things quickly and adapt to tight timelines in order to capitalize on timely opportunities

• General understanding of social analytics and what makes content spread across social feeds

• Strong attention to detail, highly organized and process-driven

• Excellent written and verbal communication skills with ability to present ideas and information clearly

• Good interpersonal skills and highly collaborative attitude

• Keen eye for detail is a must

• Experience using AI tools such as Adobe Firefly, Dall-E, Bria, Google Imagen and MidJourney is a major plus

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary a