Senior UX/UI Designer (Marketing-Focused)

About us:

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

Our Core Values:

• Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.

• Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.

• World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.

About the role:

We’re seeking a full-time Senior UX/UI Designer (Marketing-Focused) to join our team and help craft seamless and engaging user experiences across our projects.

In this role, you’ll be responsible for designing fully responsive visuals from concept to completion, ensuring exceptional user experiences. Your primary focus will include creating marketing landing pages, managing related advertisements, and executing branding initiatives.

We’re looking for a creative professional with strong skills in developing impactful marketing materials while maintaining brand consistency across multiple channels.

For candidates outside the EST time zone, this position requires some overlap with EST working hours.

Seniority Level: Senior Level

Responsibilities:

Visual Design:

• Creating Visual Content: Designing marketing materials such as landing pages, social media graphics, email templates, and advertisements that align with the brand’s visual identity and marketing goals.

• Brand Consistency: Ensuring all designs maintain consistency with the brand’s guidelines and messaging across different platforms and channels.

• Campaign Design: Developing visuals for marketing campaigns, including banners, promotional materials, and other assets to support marketing strategies and goals.

Market Research and Analysis:

• Conduct thorough user research to understand user needs, behaviors, and preferences.

• Analyze industry trends and competitor designs to create innovative and effective marketing materials.

Information Architecture:

• Develop information architecture and user flows to create intuitive and effective user experiences.

• Organize and structure content for optimal user engagement and navigation.

Usability Testing:

• Plan and conduct usability testing sessions to gather feedback on designs and identify areas for improvement.

• Iterate designs based on user testing results and feedback.

Accessibility and Inclusivity:

• Ensure designs are accessible to users with diverse abilities and needs.

• Stay updated on accessibility standards and integrate them into the design process.

User Interface Design:

• Design visually appealing and user-friendly interfaces that align with brand guidelines.

• Create low-fidelity and high-fidelity wireframes to visualize and communicate design concepts.

• Develop interactive prototypes to test and iterate on design solutions.

Organization & Documentation:

• Produce detailed visual and interaction assets to streamline the development team's implementation of designs. This includes creating comprehensive style guides, defining precise variables, and providing other essential documentation for seamless implementation. Create design systems to ensure design consistency across all platforms, devices, and user touchpoints.

• Handoff Delivery: Prepare and deliver comprehensive design handoffs to engineering teams, including detailed specifications and design systems.

• Industry Awareness: Stay up-to-date with industry design trend