Senior Data Analyst (Digital Marketing)

Company Description

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation. 

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees. 

Job Description

In this role you will use your technical skills, business acumen and communication skills to generate ideas that drive growth, while maintaining a high bar for thoughtful, impactful analyses. Successful candidates will have experience and understanding of the B2B Marketing Funnel and Digital Marketing channels. The ideal candidate would be passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the efficacy of our paid search programs. Additionally, the ability to work collaboratively and drive participation, engagement with marketing, sales and other internal stakeholders will be vital to this role. 

Key Responsibilities: 

• Partner with the digital marketing teams and the larger marketing team to understand strategic objectives, media mix across all channels 

• Build measurement plans based on the strategic objectives and media strategies; Perform analysis of all digital tactics and share key learnings to help guide future direction 

• Provide regular campaign analysis and insights using a defined set of KPIs across all paid media campaigns 

• Work in concert with the larger marketing analytics team for measurement of all aspects of campaigns - landing pages, keywords, creative, multi-touch modeling, etc. 

• Build reporting that will allow the digital marketing team to rapidly identify trends and improve efficiency 

• Assist with strategy and campaign planning of all aspects of Dynatrace's paid search, paid social and programmatic advertising 

Qualifications

Required Qualifications 

• 5-7 years of experience in digital marketing analytics with at least 2-3 years of experience in analysis of paid search programs 

• 3-5 years of experience with web analytics platforms (GA360 or Adobe Analytics) and data visualization platforms (Tableau, Google Data Studio)  

• 2+ years of experience working with data warehouse platforms (BigQuery, Snowflake) 

• 2+ years of experience with SQL to extract and manipulate data from data warehouse platforms 

• 2-3 years of experience with attribution tools (e.g. Calibermind, Bizible) 

• Knowledge of the B2B lead lifecycle and the objectives of each channel of each of the stages of the lifecycle (TOFU/MOFU/BOFU) 

• A detail-oriented approach with quantitative and research skills, and proven data interpretation capability  

• Experience communicating with internal and external stakeholders at a variety of levels 

• Passion for digital marketing, marketing technology, emerging trends in the digital landscape 

• Bachelor’s degree in data analytics, computer science, software engineering, or related technical field  

Preferred Qualifications: 

• Experience in a B2B SaaS software company 

• Experience with Google Marketing Suite - Search Ads 360 (SA360), Campaign Manager 360 (CM 360), Display & Video 360 (DV 360) and Optimize 360 

• Solid understanding of the strategy of paid media acquisition channels – paid search (Google & Bing), paid social (LinkedIn) and display (programmatic & direct bookings)  

• Understanding of CRM (Salesforce) and marketing automation solutions (Marketo) 

• Experience working as part of a fast paced, global team 

• Advanced degree in marketing/business analytics or related field of study 

Additional Information

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenshi