Senior Brand Ambassador, Irish Whiskey

Position Title: Senior Brand Ambassador, Irish Whiskey

Location: New York, NY, US, Remote

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $86,200.00 to $107,700.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Role & Responsibilities

The Senior Brand Ambassador, will play an essential role in the growth of PRUSA brands and continuing PRUSA’s presence as an industry leader. They will serve as the product expert on our commercial brands, leading educational efforts, developing drink strategy, be featured in content, and leverage existing relationships to drive awareness, loyalty, and conversion among the gatekeepers in the on/off trade. Working with brand, field, and cross-functional teams, and in collaboration with key markets, they will play a critical role in the progression of the brand, providing key inputs as to how to deliver PRUSA’s vision.

• Collaborate closely with BA Manager on commercial priorities for inclusion in BA activity.
• Work with Brands to lead the category development of trade programming, gatekeeper approach and drink strategy.
• Translate and customize company priorities and programs for gatekeeper audiences across advocacy pillars.
• Contribute to the development of training and resources to support salesforce education pillar.
• Consult on trade events approach and partnerships and act as onsite lead in high visibility opportunities.
• Develop training resources to support BA program.
• Represent the category in high-visibility opportunities for communications and brand (media content, PR etc.).
• Cultivate a visible presence and proactively identify opportunities for self-promotion via approved PR channels.
• Maintain a strong social media presence with ability to create high-quality content.
• Collaborate on prestige programming and support HNWI relationships and VIP experiences.
• Work strategically with cross-functional partners to identify key opportunities (align to the big business priorities).
• Brands: Jameson, Midleton, Redbreast and Spots.
• Audience: Key gatekeepers of the trade including on/off-premise decision-makers, distributors, HNWI/VIPs, spirits enthusiasts and PRUSA field teams.
• Key Markets: NY, FL, CA, TX, IL, CO, AZ (others TBD).

- Program Execution:

• Execute KPIs centered around driving awareness, loyalty and conversion within the key trade gatekeeper audience. KPIs include on-premise trade education, high-profile industry events, key trade group relations and support.
• Responsible for collaborating, developing and executing trade programming based off brand and localized priorities, and as directed by Brand Ambassador Manager.
• Sales Team Education – Contribute to curriculum and collaborate to prepare presentations for Pernod Academies and large-scale distributor trainings to drive brand initiatives and engagement.
• Analyze and leverage commercial knowledge, industry trends and insights, and information to build programs and provide recommendation to pillar leaders.

- Trade Engagement & Events:

• Be a leader within the local trade community and develop strong relationships when activating with relevant national trade groups and thought leaders.
• Collaborate with TA Sr. Manager to develop, plan and host innovative programming for the trade designed to educate, sample, and build affinity and loyalty for designated brands in market.
• Act as the consummate host and/or keynote speaker for national, high-profile trade events.

- Salesforce Education & Mixology:

• Support the development of training material