Director, Product Marketing

Job Summary:
We are seeking a seasoned product marketing leader to drive commercial success across Omnicell’s outpatient business units. This role blends strategic marketing acumen with hands-on execution to position and launch innovative SaaS platforms and pharmacy services that advance medication adherence, patient engagement, and pharmacy efficiency. The ideal candidate brings a deep understanding of healthcare provider and pharmacy ecosystems, and a relentless focus on business growth and go-to-market performance.

 

Responsibilities

• Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns.
• Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
• Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
• Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
• Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
• Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
• Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.

Knowledge and Skills

• Deep understanding of healthcare technology, retail pharmacy workflows, and value-based care trends.
• Expertise in go-to-market planning, competitive positioning, and demand generation.
• Strong cross-functional leadership and stakeholder management.
• Data-driven decision making with proficiency in marketing performance analytics.
• Clear, compelling written and verbal communication tailored to diverse audiences.
• Proficiency in Salesforce, marketing automation platforms, and customer segmentation tools.

 

Required Qualifications

• Bachelor’s degree in marketing, business, healthcare administration, or related field.
• Minimum 7 years of experience in product marketing, including healthcare technology or pharmacy services.
• Demonstrated experience driving both strategy and execution in a B2B SaaS or services environment.

Preferred Qualifications

• MBA or advanced degree.
• Experience marketing to health systems, pharmacies, or payers.
• Background in clinical workflows, medication adherence, or patient engagement solutions.
• Experience launching SaaS platforms or subscription-based services.

Work Conditions

• Remote or hybrid working model.
• Ability to travel up to 25% for team meetings, customer engagements, or industry events.

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”    Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy.  Our guiding principles inform everything we do: 

• As Passionate Transformers, we find a better way to innovate relentlessly. 
• Being Mission Driven, we consistently deliver on our promises. 
• Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation. 
• Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
• Intellectually Curious, eager to think deeper to learn and improve.
• In Doing the Right Thing, we lead by example in ALL we do. 

We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world. This includes our Employee Impact Groups, which foster inclusion and belonging, as well as our learning and well-being programs that support personal and professional growth. We also