Head of Marketing Data and Measurement

<div class="content-intro"><h2><strong>Company Overview</strong></h2> <p>ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit <a href="https://network.id.me/">https://network.id.me/</a>.</p> <p><span style="font-weight: 400;">ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.</span></p> <p><span style="font-weight: 400;">At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found <a href="https://insider.id.me/candidate-ai-use-in-interviewing/" target="_blank">here</a>.</span></p></div><h2><strong>About the role</strong></h2> <p>The Head of Marketing Data &amp; Measurement will build and lead the data infrastructure, analytics practice, and measurement framework that powers every marketing decision at ID.me. This role sits at the intersection of marketing strategy, data engineering, and business intelligence — owning the systems, models, and reporting that connect marketing investment to business outcomes across consumer, enterprise, and government verticals.</p> <p>This is a founding leadership role. The marketing data function at ID.me is nascent: attribution is broken, RevOps tooling is inconsistent, and the organization is operating without a reliable single source of truth for marketing performance. The right candidate sees t