VP eCommerce

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion.  Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. 

We are seeking a strategic and results driven Vice President of Ecommerce to be the principal architect and leader of the company’s Ecommerce strategy, app and customer engagement and merchandising for GNC.com. In addition, this position will own the strategy, pricing, and execution of GNC branded products on global 3rd party market places and GNC’s subscription program.

The VP of Ecommerce will have P&L ownership and will play a critical role on the GNC senior leadership team, facilitating the continued growth of Ecommerce and championing a relentless focus on a customer-centric, seamless Omni-channel experience. The objective of this leader is to expand market share for the brand(s), while driving revenue across all channels of the organization and garnering loyalty among the consumer base to support GNC’s role as the leading retailer of nutritional supplements.

The ideal candidate will be based in Pittsburgh, PA or New York metropolitan area.

What You’ll Do:

This is a Full-Time Salary Position

• Define and lead the overarching ecommerce vision and strategy, aligning digital growth initiatives with enterprise objectives to drive revenue, profitability, and market share expansion
• Own full P&L accountability for the ecommerce business, establishing financial targets, optimizing performance drivers, and delivering sustainable, profitable growth
• Architect and execute comprehensive, full funnel customer acquisition and retention strategies, leveraging data driven insights to enhance engagement, conversion, and lifetime value
• Lead the evolution of a best in class digital experience across web and mobile platforms, ensuring a seamless, intuitive, and high performing customer journey across all touchpoints
• Oversee the strategy, pricing, and execution of GNC branded products across global third party marketplaces and subscription programs, driving incremental revenue streams and customer loyalty
• Establish and operationalize a robust digital KPI framework, leveraging analytics and performance insights to inform decision making, optimize channel performance, and continuously improve outcomes
• Partner cross functionally with Marketing, Merchandising, Supply Chain, Loyalty, and International teams to deliver integrated, omni channel strategies that enhance the end to end customer experience
• Lead and manage strategic relationships with external vendors, platforms, and agency partners, ensuring alignment with business objectives and maximizing return on investment
• Translate long term strategic priorities into actionable operational plans, including promotions, merchandising strategies, content development, and digital campaign execution
• Leverage customer data, behavioral insights, and emerging technologies to drive personalization, innovation, and competitive differentiation within the digital ecosystem
• Ensure brand consistency and integrity across all digital channels, reinforcing GNC’s positioning and delivering a cohesive customer experience
• Build, lead, and develop high performing teams, fostering a culture of accountability, innovation, and continuous improvement across ecommerce functions
• Drive operational excellence by establishing scalable processes, governance frameworks, and best practices to support long term growth and execution efficiency.

Environmental Factors & Working Schedule:

• We are seeking candidates in Pittsburgh, PA or New York metropolitan areas.
• If in Pittsburgh, this is a hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work