Director, Brand Marketing - DEWALT

Director Brand Marketing - DEWALT - Towson, Maryland or Valley City, Ohio- Hybrid

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As the Director, Brand Marketing - DEWALT you will be part of the DEWALT team working as a Hybrid employee. You will support the execution of the definition and governance of global brand vision, positioning and growth strategies for our iconic brands.  This role will closely partner with global brand management, product, and commercial team leadership to grow regional top line revenues by building compelling and engaging experiences for target end users, while keeping customer top of mind and appreciating the buyer’s role.  Concrete deliverables include strategic plans for market execution of new product and working with commercial, sales and eCommerce partners to drive winning customer plans. You should expect to drive integrated marketing that deliver on key business and brand priorities. 

• Develop and execute comprehensive global strategies, aligned to brand management framework, that delivers accelerated brand growth.
• Define brand experience vision and partner with Digital, Creative Studio and Global Brand teams to bring to life across regional owned digital properties including brand websites social channels.   
• Optimize new product content & campaign in region and for key commercial channels, partnering with agencies & internal Content Studio to efficiently produce & distribute content.
• Lead and influence the strategy across the entire digital marketing playbook of paid, owned, and earned channels including SEO/SEM, paid and organic social, influencer, retargeting and beyond.
• Evaluate brand and market trends in partnership with Global Insights team, providing insights & feedback to drive strategic direction.
• Contribute to the goals for the Global Brand Team, influencing portfolio roadmaps including the balance or core & new product growth as well as scaling fast globalization of campaigns, content, and best practices.  

The Person:

• Bachelor’s degree required, preferred in business or marketing; MBA preferred
• 10+ years of experience in brand marketing
• 5+ years’ experience with leadership of marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio
• Prior team leadership of functional experts coaching and developing broader team members throughout a matrix organization.
• Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
• Working knowledge of content management systems, product information management systems, and digital assets management platforms
• Familiarity with media environment, digital marketing and commercialization

The Details:

You’ll receive a competitive salary and a great benefits plan including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in the industry. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-LG1

#LI-HYBRID