VP, Copy, Market Access

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success. 

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH TTC, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

The VP, Copy, Market Access, is a content leader in the Market Access Strategic Affiliate, with oversight of large/mid/small account and complete commercialization agency of record and projects. The VP, Copy, Market Access, is a leadership position that collaborates with all members of the team to turn strategies into powerful, meaningful concepts and creative solutions. This position leads the creative team on all strategic projects, co-manages the client relationship, and oversees the quality of the team’s work.  Provides a mastery in market access content and understanding and serves as a conduit between Account, Strategy, and Creative. The VP, Copy, Market Access primary responsibility is to own and oversee all copy functions for assigned agency accounts, as well as accounts for direct reports (Associate Creative Directors and below).  

The VP, Copy, Market Access is also expected to perform independent research and to work with a variety of scientific materials to develop a range of pieces for payers and other managed markets stakeholders, resources for patients and caregivers and HCPs (if required), as well as sales force training pieces. 

What Does A VP, Copy, Market Access Do?

• Demonstrates the ability to support and articulate an end-to-end strategy in collaboration with Content Strategy, Account, and Medical. Ensures the strategy aligns and integrates with other initiatives and campaigns and ensures the inclusion of clearly defined goals and measures. Tracks and makes adjustments to plan as needed. 
• Oversee a team of day-to-day market access writers and guide content and review copy 
• Taking ownership of assigned brand(s), maintaining a deep knowledge base of all messaging-related information pertaining to the brand(s) 
• Demonstrates ability to defend and sell the most appropriate content solution to a client. Anticipates difficult situations and plans accordingly with alternative approaches, coaching other team members on how to react and respond to feedback as well. Recognized by the client as a leader of the copy team, who frequently communicates directly with clients. Demonstrates a nuanced understanding of appropriate client communication and is able to build deeper relationships and levels of trust with clients. Will work with internal teams on sales processes and pursuits, providing leadership in concepting, presentation preparation, and participating in new business pitches. 
• Collaborating in building client relationships by participating in market research, presenting creative internally and externally, and driving strategic and tactical development 
• Performing independent research and working with a variety of scientific materials to develop a range of informational pieces for managed markets stakeholders 
• Helping to prepare materials for Medical-Legal-Regulatory (MLR) submissions and trainin