Marketing Specialist, B2C Promotional Activations

Position Snapshot

Business area: Nespresso Canada

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3;

Hybrid

 

A little about us:

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.  

  In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,700 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. 

  Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com. 

 

What to Expect: 

We are looking for a Marketing Specialist to work at Nespresso, in Montreal, reporting into the Product Manager, B2C promotional activations. This role will support the Product Management team in the development of the marketing strategy in line with the brand and business’s objectives. This position is an existing vacancy. As a Marketing Specialist you will have a great opportunity to contribute to the business development and sales objectives, focusing on but not-limited-to, three areas of responsibility: B2C promotional plan development, communication plans and budget management.  You will be working daily with cross-functional teams to accomplish your projects, with lots of autonomy and coaching to really thrive.

 

 

A day in the life:

B2C Coffee promotional plan development :

• Lead the implementation of the B2C coffee promotional plan with an OMNI channel approach working in partnership with all cross-functional teams (E-Commerce, Retail, Brand, CRC, CRM, Supply Chain, Finance, IT…)
• Conduct analysis of promotional activations, including daily sales tracking, and building recommendations to support promotional plan development ; from promotional mechanics definition, targeting, presentation to channels for alignment and validation of business cases
• Contribute to plan and build gift-with-purchase forecasting with recommendations & alignment with cross-functional teams
• Plan and ensure gift-with-purchase stocks management and forecast accuracy in collaboration with Supply Chain and channels, provide recommendations on stock depletion activations aligned with all cross-functional teams

Communication plans Development :

• Build and implement integrated impactful communication plans aligned with brand strategy and business goals collaborating closely with channels (E-commerce, Retail) to support sales objectives and generate high conversion rate
• Provide proactive recommendations to optimize communication plans and reinforcements plans when necessary to drive significant business impact
• Lead the development and implementation of creative assets with agencies along with channels to ensure consistent campaigns integrated to Brand Experiences and leveraging cross-sell opportunities in order to provide a full; 360 customer experience (coffee, accessories, machines, etc)
• Continuously propose innovative ideas by analyzing market trends and luxury-goods competitive benchmarks to establish best practises and elevate the 360 customer experience aligned with our brand positioning

Budget Management :

• Contribute to budget accuracy (pur