Senior Marketing Advisor - Affinity Deployment

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

We’re looking for a Senior Marketing Advisor - Affinity Deployment to join our growing team!

Position Summary:

The Senior Marketing Advisor will report to the Manager of Marketing Affinity Deployment and play a vital role in campaign planning, lead production, and deployment coordination for belairdirect's Affinity groups and white label portfolio. This position encompasses a variety of growth initiatives across multiple channels, including email, direct mail, and both printed and digital advertising. The Senior Advisor will manage relationships with internal and external partners and represent the marketing team in various committees and cross-functional meetings. The role requires quick problem-solving abilities to adapt to changes effectively.

Key Responsibilities:
 

Campaign Management

• Oversee the production and deployment of marketing campaigns and client communications (emails, direct mail, and advertising) targeting customers and prospects within the belairdirect Affinity and white label portfolio, ensuring alignment with business objectives, timelines, and budget.

• Proactively lead projects and adapt swiftly to changes, collaborating with internal teams (Data, IT, Operations, Brand) and external partners (print and mail house, creative agency, postal provider) for effective implementation.

• Participate in and represent the team during Affinity growth planning and performance evaluation forums, offering insights and recommendations for continuous optimization and outperformance.

• Review and manage approval processes with internal teams and Affinity groups.

• Proofread and approve new marketing materials to ensure they are of high quality and error-free.

• Handle purchase orders and invoice processing, tracking expenses to adhere to the Affinity production budget.

Required Skills and Qualifications:

• Post Secondary education in Marketing or Communications – is required

• Minimum 7 years experience in email marketing, direct mail marketing and advertising – is required

• Strong proficiency in Microsoft Office Suite and Adobe Cloud – is required

• Strong organizational skills with the ability to manage priorities effectively.

• Demonstrated collaborative and relationship-building abilities.

• Adaptability to changes in a fast-paced environment.

• Leadership qualities and strong teamwork skills.

• Proactivity, striving for excellence, and attention to detail.

• A mindset that challenges the status quo and fosters innovation.

• Bilingualism (French / English) - Need to interact on a regular basis with colleagues across the country – is required.

• No Canadian work experience required, but must have authorization to work in Canada.
   

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify vo