Manager, Earned Media
IPG DXTRAAbout the role
About the Opportunity
Current Global is looking for an earned media strategist and executioner with deep media relationships they can leverage on behalf of their clients. Constantly curious about what comes next in business, culture, and media, they must be passionate about storytelling, building innovative earned media strategies, pitching media and securing coverage, and leveraging the intersection of earned, influencer, social, and paid strategies to accelerate ideas across our connected media world.
About You
You are a culture vulture with an entrepreneurial spirit and a grasp of modern, earned-first media programs. You are ready to manage earned media on businesses including consumer, health and corporate clients, fostering best practices across client campaigns, and leading the execution of successful initiatives. You don’t shy away from implementing media strategies from concept to execution, finding new ways to meet client objectives and achieve results.
Your Skills
- Trusted Advisor and Business Partner: Providing proactive and reactive strategic media counsel to key clients.
- Development and Execution of Earned Media Strategies: While connecting with teams to develop integrated approaches to our work.
- Craft Compelling Stories: Designed to earn positive client headlines and coverage.
- Build and Maintain Relationships: Forge strong connections with key media contacts to leverage on behalf of clients.
- Be Ahead of the Curve: Actively monitor for and be an early adopter of new media trends, platforms, and practices that could serve clients across our portfolio.
- Understand the Role of Paid Media to Accelerate Earned Media Campaigns: Work with paid media and affiliate teams to amplify content.
- Have Your Finger on the Pulse: Identify news cycles, cultural shifts, industry trends and issues that affect clients, distilling meaningful insights and inserting clients’ narratives in targeted, relevant and insightful ways.
- Bring Ideas to the New Biz Table: Contribute to new business opportunities and pitches with creative media ideas.
Minimum Requirements
- Between 4-5 years of experience in PR and earned media; agency experience preferred.
- Excellent communication and presentation skills; verbal and written.
- Strong decision-making and project management skills; deadline and detail oriented.
- In-depth knowledge of the evolving media landscape.
- Experience working with integrated teams and on integrated campaigns.
- Social media and influencer marketing literacy.
- Some experience with reputation/issues/crisis management
About Current Global
Current Global is a human-centered creative communications agency. That is marketing mumbo jumbo for: we eat, play, and dream in culture, so we can help brands stay ahead of the trends to forge deeper and more authentic connections with their consumers.
Our portfolio of iconic brands is a creative person’s dream, offering endless opportunities to work across a wide range of
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