Head of Lifecycle Marketing (Automation and CRM) - South Bank, QLD

 

Flight Centre Travel Group's Corporate marketing team is looking to hire a Head of Lifecycle Marketing to be responsible for providing strategic leadership, demonstrating deep technical expertise in lifecycle marketing, marketing automation, and CRM platforms. In this position you will drive customer engagement, retention, and overall growth initiatives by implementing advanced lifecycle marketing strategies and utilising sophisticated automation and CRM tools to their fullest potential. 

  

Who you are: 

• 10+ years in Digital Marketing or similar role 
• Bachelor’s Degree 
• Platform Certifications  
• Salesforce Administrator 
• Consultant certification 
• Marketing Cloud Account Engagement Specialist 
• Oracle Eloqua CX Certified Implementation Professional 

  

What you'll be doing: 

Strategy Development & Execution 

• Create and implement lifecycle marketing strategies to drive customer acquisition, engagement, retention, and growth, aligning with broader corporate objectives 

• Identify key customer touchpoints to deliver personalised journeys 

Marketing Automation & CRM 

• Oversee the implementation and optimisation of marketing automation platforms (e.g., Eloqua) and CRM systems for data-driven, personalised campaigns 

• Ensure effective use of these systems for managing customer data and tracking behavior 

Campaign Management & Optimization 

• Design and manage multi-channel marketing campaigns (email, app, SMS, social media) 

• Monitor performance and make data-driven adjustments to optimise results, ensuring consistent messaging across channels and high deliverability rates 

Data Privacy & Compliance 

• Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA) in all marketing activities 

• Implement best practices for data privacy and stay updated on evolving laws, training the team on compliance 

Integration & Lead Flow Management 

• Oversee seamless integration of marketing automation and CRM systems, ensuring data consistency 

• Optimise lead flow management, including scoring, nurturing, and routing to sales teams for improved conversion rates 

Data Analysis & Reporting 

• Ensure effective integration of marketing automation and CRM for data synchronisation, and continuously optimise lead management to improve conversion and alignment with sales 

Team Leadership & Development 

• Lead and mentor a team of lifecycle marketing professionals, promoting a culture of innovation and continuous learning, and keeping the team informed on industry trends and best practices 

  

What you'll Enjoy: 

 
🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt 

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability  

🎉Development: Individualised Learning & Development pathway options 

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, fi