VP, Marketing - Beauty

Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: VP, Marketing - Beauty

Department: Marketing

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Vice President of Marketing for the Beauty and Wellness portfolio is a GM with P&L ownership for a $300M+ global business. The individual is meant to provide leadership, strategic direction, and business delivery of the company’s Beauty portfolio which includes iconic Brands such as Revlon, HOT Tools, Curlsmith and Drybar. This includes setting strategic direction, branding, innovation, commercial activation, collaborating closely with our key retail customers, product development, and direct-to-consumer marketing, always ensuring high return on investment, and working closely with operations and shared services to ensure efficiency.

• Accountable for business strategy, including key where to play and how to win strategies.

• Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral).

• Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).

• Accountable for content across all owned and paid channels (e.g. website, DTC, owned social, influencer).

• A key contributor to innovation and product strategy development and GTM approach as a steward of brand equity.

• Partners with COE (center of excellence) Insights for custom research to support brand building framework, BHT, and commercial innovation needs.

• Partners with COE Creative Excellence on creative agency and production requirements.

• Accountable for delivering business strategies, including strategic direction, brand positioning, and long-term strategic planning.

• Partners with RMO (Sales) to identify key channel distribution opportunities to advise strategic plan.

• Partners with Product & Innovation to ensure the readiness of key product launches to support the strategic plan.

• Partners with COE Analytics for category growth forecasts, marketing efficiency lift, return on investment/ROAS, and working media budgets.

• Forecasting difficulty and accountable for triangulating and owning consensus forecast.

• Will brief IAT and Media AOR on omni-experience planning objectives.

• Accountable for briefing creative AOR for creative strategy needs.

• Accountable for strategy development specific to Amazon and DTC ensuring business objectives and marketing support are built into IAT briefing.

• Collaborates with RMOs on brand distribution and channel strategy; represents marketing strategy and products to key retailers.

• Requestor for updates on important metrics and performance indicators (e.g. BHT, return on investment, media delivery metrics, POS trends, Share trends).

• Lead all aspects of the department’s marketing and business strategy and three-year planning, including strategic direction and brand positioning, driven strength and analysis, customer segment selection and penetration plans, and related product positioning. Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.

• Coordinate marketing communications, including branding, public relations, advertising, trade shows, digital and events collateral materials, analyst and market research management, website design, and content and strategy, either directly or outsourced.

• Provides strong brand stewardship and ensures brand equity in all initiatives. Works closely with the Creative Director to ensure all creative outputs are on strategy and brand.

• Manages the marketing staff, which may include the Marketing Assistant, Associate Brand Manager, Brand Manager, Associate Marketing Director, Marketing Director