VP, Sr. Product Marketing Manager (Platform)

Job Description:

Role Summary/Purpose: 

The VP, Senior Product Marketing Manager will configure platform-centric Product, Feature, Capability and Channel (PFCC) messaging, positioning and marketing collateral to drive go-to-market strategies and enable our sales teams, aligned with our Digital platform. They are a crucial marketing partner for the platform and client marketing teams in the commercialization of our PFCC, and as part of the Go-to-Market platform pod working team.  

Successful candidates will demonstrate highly strategic thinking and marketing expertise as well as personal attributes like strong business acumen and judgement, confidence, attention to detail, teamwork, objectivity and accountability. They will be adept at identifying business opportunities and marketing tactics and strategies across channels while maintaining a deep understanding of the importance of great customer experiences. 

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities: 

• Positioning – Adapt foundational PFCC messaging into platform- and channel-appropriate messaging.  Includes cross-functional partnership with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging that resonates best with target audience(s).  

• Partnership with Go-to-Market teams – work with Sales Engagement team to best communicate the value proposition of the PFCC to the sales teams and assist in the development of platform-specific sales tools that support the selling process. Partner with Product Learning team and Platform Support teams to drive successful client-specific PFCC integration planning and launches. Participate in the GTM “Platform Pod” working team with these team members, providing PFCC marketing perspectives/recommendations for that platform and its clients.   

• Marketing Execution – develop a PFCC marketing plan, including key activities to support driving the awareness and adoption of our PFCC by platform and/or client. Includes charting the customer journey(s) and decision-making criteria in collaboration with SYF marketing partners, and accountability for the platform product marketing workstream in a PFCC’s commercialization. Includes development and execution of learning agenda(s) related to ongoing PFCC messaging, positioning, value proposition and related sales tools’ refinement.  

• Configure existing assets and/or develop net-new marketing tools and sales collateral for effective platform/client B2B and B2B2C engagement 

• Market intelligence –be the expert on your competition to ensure