Web Marketing Program Manager (Contract)

Company Description

About Sia Experience-Marketing Advisory 

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise. 

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact. 

Job Description

• Employment Type: W2 only
• Compensation: $70-75 hour
• Duration: Full-time (40 hours/week) through December 31, 2026
• Schedule: Monday–Friday, 9:00 AM–5:00 PM EST
• Office: Hyrbid
• Location: Bay Area

About the Role 

As a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives. 

Impact 

By bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimized—ultimately driving stronger customer experiences and business outcomes. 

Key Responsibilities 

Program Management & Delivery 

• Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website 
• Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans 
• Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives 
• Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs 
• Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction 
• Identify risks, dependencies, and blockers early and proactively drive resolution 

Strategic Problem Solving & Optimization 

• Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity 
• Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions 
• Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments 
• Drive process improvements that improve scalability, execution quality, and stakeholder experience 
• Apply web best practices and strategic thinking to both new initiatives and existing site experiences 
• Establish and refine operational processes, documentation, and governance frameworks that support a growing web program 

Web Strategy & Planning 

• Translate marketing and business objectives into actionable web recommendations and project plans 
• Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health 
• Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary 
• Ensure web initiatives support broader marketing goals and customer journey objectives 
• Partner with stakeholders to define success metrics and measurement approaches for key initiatives 

Stakeholder Management & Communication 

• Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle 
• Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly 
• Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate 
• Lead recurring project communications, s