Manager, Strategic Client Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

The Manager, Strategic Client Marketing will support marketing strategy and execution for our top employer clients and strategic partnerships. As a part of the Strategic Client Marketing team, the individual in this B2B2C role will work cross-functionally with internal partners and external clients to lead consumer marketing strategy that drives member utilization, revenue, and satisfaction across Teladoc Health’s products and services.

This position has responsibility for developing and implementing strategies in partnership with client management, growth and retention marketing, and marketing execution teams to ensure that client marketing campaigns launch successfully across a variety of channels, including email, direct mail, and phone. The Manager will help forecast and track the efficacy of these marketing campaigns, collaborating with internal partners to advance client relationships and member engagement. They will assist in leading client meetings and communication related to marketing, helping innovate and troubleshoot to deliver on our marketing strategies for specific key clients. They will also communicate with marketing leadership to provide updates and track progress towards client marketing goals.

The ideal candidate will bring experience in client or partner relationships, written and oral communication, project management, data analysis, and collaboration skills, all of which are proficiencies crucial in building and launching Teladoc marketing campaigns and implementing improvements that yield the best outcomes for clients and members. They are passionate about understanding how our customers behave and also interested in how we can pave the way for new, fundamental marketing strategies that allow us to reach them more effectively and efficiently. Finally, this individual will join a team that requires collaboration, teamwork, and fun.

Essential Duties and Responsibilities

• Develop and implement marketing strategies for our top employer clients and strategic partners, partnering with clients and our client management teams to ensure our strategies drive member engagement
• Serve as a marketing subject matter expert to internal partners and external clients
• Lead monthly enrollment and visit forecast for your clients by providing client-level insights around campaign activity
• Participate in campaign results analyses, understanding customer behavior and providing concrete recommendations on how to improve performance against goals
• Drive overall member awareness and adoption of Teladoc Health services offered by our top employer clients and strategic partners, considering client contracts and relevant contractual performance guarantees to inform marketing and revenue growth strategies
• Work with channel owners and internal marketing counterparts to operationalize campaigns and overall engagement strategies
• Cultivate new ideas that directly correlate to specific market and member needs
• The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs.

Supervisory Responsibilities

no

Qualifications Expected for Position

• 5+ years of client facing marketing experience required; B2C or B2B2C preferred
• Ability to develop deep relationships with clients and internal stakeholders
• Proven track record driving towards growth goals with set targets and timelines   
• Strong analytical skills combined with basic Excel knowledge to be able to make assumptions, create projections, and calculate basic data trends  
• Ability to operate independently and collaborate effectively in a dynamic environment
• Energetic self-starter with excellent attention to detail and accuracy
• Ability to creatively problem solve to meet ongoing business and marketing challenges with appropriate solutions
• Excellent oral, written, and interpersonal communication skills
• Excels at managing time and priorities in a fast-paced environment  
• Positive attitude and enthusiasm for expanding the access of health care  

The base salary range for this position is $85,000- $95,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here