Sr. Marketing Associate - (Remote - East Coast Hours)

Company Description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

(Join us and reach yours!) 

Job Description

Informa Tech’s Enterprise IT Group is seeking a motivated, energetic marketer to help drive awareness, cement demand and convert target audiences for its event, media and research brands. The Associate Marketer will assist with the execution of multi-channel marketing programs such as email marketing, digital marketing, social media marketing, telemarketing, etc. This self-starter will also work alongside fellow marketers to help craft content for placement across various marketing channels, build and create marketing assets such as ads, brochures, emails, etc., and help build and maintain the content on our event websites using various content management systems.

Principal Duties & Responsibilities:

• Collaborate with fellow marketing and brand stakeholders to plan and execute marketing campaigns for our event, media, training and research products and services
• Manage creation and deployment of marketing communications and collateral including emails, digital advertisements, event signage, social media posts, etc., ensuring that they accurately reflect product branding, positioning, and key messaging
• Maintain and establish new relationships with media partners and industry organizations; to include partner outreach, deliverables fulfillment, barter negotiation, and contract reconciliation
• Monitor, capture, and report meaningful, relevant data and provide analysis to be used in marketing, sales and content development
• Contribute to the marketing department to implement new marketing tactics and strategic plans
• Support the marketing team with ad hoc requests and projects as needed

Qualifications

• Minimum of 1-2 years’ work experience in events and/or digital marketing with solid understanding of integrated marketing principles
• Ability to manage multiple workloads and meet deadlines in a fast-paced environment
• Excellent verbal and written communication skills
• Experience crafting and writing direct marketing copy
• Strong project management skills and dedication to quality
• Strong analytics and marketing performance knowledge
• Service-oriented “can do” attitude with a willingness to learn and collaborate with others
• Proficiency working with PowerPoint, Word, Excel, Outlook, standard business tools/networks, and the ability to quickly learn new software/platforms
• Passion for, interest in and knowledge of the technology market
• BA/BS required (or demonstrated work experience)
• Email marketing experience (creating and deploying emails) and knowledge of segmentation, and behavioral targeting
• Experience with Eloqua or other marketing automation tool a plus
• Online marketing experience including SEO, PPC, social media, website management, and A/B testing
• Some travel may be required - 1-2 trips per year within the U.S.

• The pay range for this position is $52,487 - $63,500 depending on experience

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the