Brand Strategy Planning Director, Our LEGO® Agency

Job Description

Ready to help shape the future of one of the world’s most loved brands? We’re looking for a Brand Strategy Planning Director to join Our LEGO® Agency (OLA).

You’ll lead and inspire a team of strategists, blending creativity with insight to craft bold ideas, unlock cultural opportunities, and take the LEGO brand into exciting new spaces.  

Core Responsibilities  

• Exceptional leadership skills and qualities, influencing and inspiring those who report into you and the stakeholders we work with. Nurture and lead a high performing team.  

• Strategic excellence and clarity that inspires creativity with deep consumer, cultural and category understanding, insight and imagination.  

• Brand building expertise truth seeker and problem solver. 

• Craft inspiring and evidenced based creative strategies and briefs. 

• Bring a divergence of thought, provoke and foresee needs and challenges of the business and brand.  

• Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.  

• Great storyteller and stage setter for the work we create and the ability to persuade and influence internal stakeholders and partners.  

• Marketing and creative effectiveness expertise. Demonstrating a good understanding of data to interpret and make solid, data backed decisions and understanding how the work worked.  

Play your part in our team succeeding  

Our LEGO Agency (OLA) is an organisation that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group.  

The role of Director Brand strategy is a great opportunity to help shape the future of the LEGO Brand, inspiring and leading a small team of strategic thinkers to seamlessly blend magic and logic to craft strategies that ignite the imaginations of the next generation of builders and take the LEGO brand to interesting new spaces. 

In this position you must embody the LEGO values whilst daring to disrupt the status quo, helping to create culturally defining ideas that are as exciting as the products we make.  

Do you have what it takes?  

• Relevant agency or brand experience.

• Strong leadership skills, with experience in building and managing a team, and their ongoing development as strategists. 

• Experience in managing senior stakeholders. 

• Experience of using data, audience insight and creative effectiveness. 

• Ability to stay ahead and move with consumer behaviors, and cultural trends. 

• Excellent leadership, storytelling and communication skills 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We