Expert Brand Insight Analyst

Job ID: 31220 

 

From insights to action – we’re looking for Expert Brand Insight Analyst to join our Nordic Strategic projects team in Nordea’s Group Brand, Communication and Marketing (GBCM) organisation. This is an opportunity for you to leverage data and insights to shape the future of Nordea.

 

About this opportunity

 

Are you eager to explore complex business challenges? Do you get excited when uncovering unmet customer needs? Are large data sets, segmentations and driver models part of your daily tasks? We are looking for a Senior Advanced Analytics Expert to build a toolkit and advanced analytics projects in the Nordic markets for both consumers and business segments.

 

You’ll join the Strategic Projects team. We’re a Nordic team, working with our four main markets and all business areas. We delight in uncovering untapped growth opportunities, amplifying customer experiences and building brand equity to support our business targets. We always start with the customer and utilise data and insights to set the direction.

 

What you will do:

• Lead human-centric research projects and research toolkit development with and ambition to strengthen the brand and drive business growth by providing actionable insights for various senior stakeholders and functions.
• Build segmentation and driver models: Both strategic long-term models guiding the decision-making process and tactical models optimising conversion and operational efficiency.
• Concept explorations and validations: Develop methods and processes for concept creation testing purposes by utilizing both qualitative and quantitative methods.
• Scope, plan and lead quantitative projects: Turn business challenges and needs into research objectives, establish research plans, apply appropriate quantitative research method, conduct analysis and execute projects independently.
• Utilise insights from different sources: Take a holistic approach by connecting insights and combining data from your projects with other sources (such as qualitative insights, desk research, customer data etc) to gain deeper understanding of customer behaviours
• Deliver insights in clear, concise and inspiring way: Package and communicate insights in engaging presentations and inspiring and actionable reports.
• Develop and own a research toolkit: Create best practices, including both insights and foresights methodologies and continuously exploring the latest possibilities of AI development for research purposes. Educate others and continuously update your own skills and capabilities to provide first class insights.

 

Who you are

 

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

 

To succeed in this role, we believe that you:

• Have an analytical mindset where you also use an intuitive approach to uncover customer needs and translate these into research objectives. You are more interested in what the numbers tell you, than the numbers themselves and have experience of analysing and connecting large survey data sets in order to identify actionable insights
• Pay attention to details, deliver on time with high quality, and can articulate pros and cons of methodologies in layman’s terms.
• Are a strong and confident communicator, being able to summarise ideas and insights in Excel, Power Point or dashboards, but also in dialogues with stakeholders in meetings and workshops
• Collaborate well with others, and are excited to build strong professional relations across the organisation
• Are self-motivated and comfortable in driving projects independently and can manage multiple projects simultaneously sometimes with tight deadlines.
• Solution-driven and working proactively to resolve problems by yourself, or together with others

 

Your experience and background:

• Business acumen, ability to understand business targets and expertise in utilising advanced data analysis in providing actionable insights to support and guide decision making is the key competence required in this role.
• Experience of commercial market research, ideally with media and/or FMCG such as a consultant in a research agency or as an in-house researcher in another company.
• Proven track record and ex