B2B Marketing, Senior Associate

AT A GLANCE

RVO Health is looking for a B2B Marketing, Senior Associate: Health & Wellness who is driven to make the world a healthier, stronger place. The position will prioritize the growth strategies for the Health & Wellness vertical and work closely with the Integrated Marketing team to identify deliverable needs and white space for revenue opportunities. 

Within this role, you will be responsible for creating and updating go to market materials for the Health & Wellness vertical to ensure brand consistency and accuracy for our suite of owned and operated domains: Healthline, Medical News Today, Greatist, and Psych Central. You’ll work closely with Product Marketing, Ad Sales and Marketing, and other Direct Ad Sales (DAS) departments to maintain Healthline Media’s #1 position within the digital health information category.

What You’ll Do

• Assist in the development and execution of marketing campaigns for brand positioning and marketing materials for the Health & Wellness business vertical
• Collaborate with the management of brand positioning and advertising products
• Perform industry and competitive analysis to inform the sales process
• Contribute to proprietary research projects that position our data, scale, and expertise for our advertising partners
• Ideate new and exciting ways to engage with our advertising partners

What We’re Looking For

• Bachelor’s Degree
• At least one year of experience in branding, media, and/or marketing with a focus on the health/wellness industry
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong understanding of the health marketing/advertising landscape
• Creative and strategic thinking skills
• Ability to identify and adapt to trends in the marketplace
• Strong project management and multi-tasking skills
• Team player
• Excellent written and verbal communications skills; experience with public speaking

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $90,000- $120,000 
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

 

 

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