Marketing Specialist II

Overview

Gilbane Building Company is seeking a dynamic Marketing Specialist II to support our business efforts in developing sales, marketing, and communication deliverables within our New York Division. You will collaborate cross-functionally with local teams and various departments within the organization. Additionally, you will create and implement innovative deliverables that align with the company’s growth objectives and add value to our clients. This position requires maintaining a visible and consistent presence in the office.

 

This role is open to locations within Upstate New York and New York City.

 

Who are we?   

As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!  

We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.  

Who are you?  

You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane’s core value of Caring and “People First” workplace culture. You seek to listen in order to understand and can convey information clearly. You’re a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You’re someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions.   

Your core values match Gilbane’s: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.  

What’s in it for you?   

Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader. 

Responsibilities

• Lead the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines.
• Refine storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client.
• Ensure all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines.
• Participate in presell meetings and local strategic brainstorming.
• Support the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility.
• Lead the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels.
• Organize and maintain digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable.
• Lead data maintenance and perform in-depth research of projects, team members, and market sectors utilizing our data management systems.
• Coordinate and organize the high volume of information we collect for each of our projects and team members to ensure data integrity.
• Assist in conducting research into the different market sectors to understand our clients - who they are, what’s top of mind, and key trends.
• Support close-out process of sales and marketing deliverables.
• Develop an intermediate knowledge of the AEC industry and Gilbane’s capabilities across each sector, locally and nationally.
• Build and strengthen strong local relationships with operations to facilitate storytelling and identify value adds about our projects.
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