Manager - Real Estate Product & Content Marketing (Contract/Temp)

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

**This is a temporary position, potential for up to a 12 month assignment.**

 

The Manager of Real Estate Product & Content Marketing will lead the development and execution of strategic marketing initiatives supporting Hines’ Global Real Estate platform. This role sits at the intersection of product marketing, storytelling, and business strategy—translating complex real estate concepts, investment strategies, and market insights into compelling narratives that drive investor engagement, tenant demand, and brand differentiation.

 

Reporting to the Senior Director, Global Real Estate Marketing, this role partners closely with stakeholders across Marketing & Communications, Real Estate Services, and Investment Management. The position is responsible for shaping global marketing strategies and delivering scalable, high-impact campaigns and content that balance global consistency with regional relevance.

 

Product Marketing & Positioning

• Develop clear, differentiated positioning and messaging frameworks across Hines’ real estate services and sectors (office, residential, industrial, mixed-use).

• Translate market insights, financial drivers, and investment strategies into compelling, client-facing narratives.

• Support go-to-market strategies for new services, leasing initiatives, and investment offerings.

• Strengthen Hines’ global brand through strategic storytelling and value proposition development.

Content Strategy & Development

• Execute a global content strategy aligned with business priorities and growth objectives.

• Create high-impact content, including capabilities materials, case studies, campaigns, and pitch assets.

• Build scalable toolkits, templates, and playbooks to standardize and streamline execution across regions.

• Ensure consistency in messaging while enabling local market relevance.

• Identify sector trends to inform proactive thought leadership and content development.

Marketing Strategy & Campaign Execution

• Develop and execute integrated global marketing campaigns across digital, events, PR, and direct channels.

• Align campaign strategies with firmwide business and growth objectives.

• Partner with Communications and Digital teams to deploy campaigns effectively across regions.

• Leverage market research, competitive intelligence, and audience insights to inform strategy.

• Track performance metrics and optimize campaigns through data-driven insights.

• Manage workflows, timelines, and budgets to ensure effective campaign delivery.

Events & Sales Enablement Support

• Partner with Events and Communications teams to develop messaging, presentations, and materials for internal and external events.

• Support event strategy, including content development and audience engagement.

• Leverage industry events and sponsorships to enhance brand visibility and business development outcomes.

Cross-Functional Collaboration

• Partner with internal stakeholders (development, investments, asset management) to align marketing with business priorities.

• Collaborate with leasing and sales teams to deliver effective marketing and client-facing materials.

• Manage external agencies, designers, and vendors as needed.

• Work cross-functionally with data and digital teams to develop dashboards, reporting, and performance insights.

Qualifications

Minimum Requirements include:

 

• 8+ years of experience in marketing, content strategy, or sales enablement (commercial real estate experience preferred)

• Strong ability to translate complex concepts into clear, engaging narratives

• Proven track record of developing high-impact marketing materials that support business growth

• Experience leading integrated marketing campaigns across multiple channels

• Exceptional storytelling, communication, and presentation skills

• Strong project management skills with the