Senior Social Media Manager (Hybrid)

Overview

The Senior Social Media Manager is responsible for the strategic development, planning, execution, and optimization of paid social media campaigns across, but not limited to, Meta, TikTok, Pinterest, Snap, and Reddit. This role is integral in driving paid social advertising performance marketing initiatives to achieve organizational objectives related to brand awareness and direct response, with the goal of increasing traffic and revenue in support of the ShaneCo.com and B&M stores across numerous markets.

 

The Senior Social Media Manager shall also be responsible for budget pacing, testing, creative performance reporting, campaign trafficking and social community management.

Responsibilities

Social Media Strategy & Planning• Develop and implement comprehensive paid social media strategies that align with overarchingmarketing goals to support ShaneCo.com and multiple B&M markets across top, mid, and bottom funnelobjectives.• Manage social media budget allocation and pacing to maximize return on advertising and achieve keyperformance indicators based on campaign objectives and place in the funnel.• Collaborate with cross-functional teams, including creative, content, and media team, to ensure cohesiveand effective campaigns.

Campaign Management & Execution• Oversee end-to-end advertising campaign processes, including planning, setup, execution, monitoring,optimization, and reporting inside ad platforms.• Oversee social media trafficking, ensuring the precise implementation of campaigns.• Manage hyper segmented campaigns numbering up to 48 per platform.

Performance Analysis & Optimization• Analyze campaign performance data to identify trends, derive insights, and recommend optimizationstrategies.• Generate regular performance reports, providing actionable recommendations for improvement.• Proficiency in social media analytics tools, MTA analytics software and MMM reports.

Team Leadership & Vendor Management• Supervise social community management efforts, maintaining a consistent brand voice and engagement.• Supervise and mentor direct report, Digital Media Coordinator. Offering guidance and support for theirprofessional development.• Manage relationships with external vendors, account reps, and partners, as required.

Industry Trends & Compliance• Remain current with industry trends, platform updates, and best practices in social media advertising.• Abide by the specific policies and procedures of digital advertising, including CCPA, and other futurerequirements surrounding PII protection.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, etc.• Minimum of five years of professional experience in managing paid social media campaigns, ideally within anagency setting.• Demonstrated expertise in Meta Ads Manager and TikTok Ads Manager, encompassing campaign setup,optimization, and reporting for enterprise level B2C clients.• Platform certifications (e.g., Meta Certified Media Buying Professional) are highly desirable.• Comprehensive understanding of social media marketing principles, best practices, and current trends.• Proven ability to achieve measurable results through paid social media campaigns.• Experience managing hyper segmented campaigns numbering up to 48 per platform.• Advanced analytical skills with the capacity to interpret data and generate actionable insights.• Proficiency in social media analytics tools, MTA analytics software and MMM reports.• Strong project management and organizational skills, with the ability to manage multiple prioritiesconcurrently.• Exceptional communication, collaboration, and interpersonal abilities.• Experience in managing and mentoring team members.• Proficiency in Microsoft Excel, PowerPoint, and other relevant software applications.• Experience in eCommerce and/or retail is advantageous.

Behavioral Characteristics

The successful candidate for this role will be a strategic thinker that can develop and implement comprehensive strategies that align with broader marketing goals. They must possess an analytical mindset to interpret campaign performance data, identify trends, and derive actionable insights. The successful candidate will be detail-oriented, adaptable, collaborative, and results driven. They will possess strong organizational skills to manage multiple priorities concurrently.

Work Environment

The primary environment for this role is a combination of an open office and a remote workplace. Considerable business is conducted using the telephone and computer technology. This role is expected to be on-site in Home Office one day per week on an ongoing basis. Note that all hybrid an