[Cartier] PR & Creative Contents Senior Manager

JOB TITLE                                                  PR & Creative Contents Senior Manager

 

REPORTING TO                                        Communication Director

 

LOCATION                                                 Korea

 

 

 

 

WE RECRUIT

Cartier PR & Creative Contents Senior Manager is responsible for building local PR & Contents strategy, developing PR & Creative Contents action plans, and leading PR actions thru excellence required by Cartier, the first-class Maison. She/He must understand Marketing / Communication strategy when building PR & Creative Contents plan.

The ideal candidate is the best PR professional;

who is confident strategist to integrate thru PR & CC plan for overall Communication strategy, a distinguished local representative of the Maison, and a positive and smart partner towards press thru attentive and approachable communication at all time.

who is main leader to drive local creative contents for improving brand image and developing for cohesive contents planning.

She/He will report directly to Communication Director and manage PR executive in the team.

 

 

KEY RESPONSIBILITIES

 

 

1. Develop local PR strategies and lead the activations in terms of brand equity and desirability

• Develop overall strategic PR calendar integrating product and creative contents to ensure the best brand equity as the first-class Maison and accordingly lead & implement an effective product PR strategy
• Lead the best quality of editorial coverage conveying the value of the Maison, firmly based on global PR strategy thru local perspective
• Be sensitive and attentive to develop Maison’s storytelling thru local perspective & relevance towards local audience
• Supervise all the text materials for local usage in line with the Maison’s own tone and manner

 

2. Reinforce strong relationship with Press and Celebrity & KOL

• Manage all press relations, KOL and extend the territory of its boundaries
• Build up good relationships with key press contacts based on professional and intellectual way of communication
• Manage general working governance around press, influencer, and celebrity to make a concrete relationship for positive results
• Make local PR strategy and manage 360 communications with press, KOL, celebrities and partners
• Encourage Press/KOL/Celebrities to respect more of Maison’s value and brand equity based on integrated and coordinated PR strategy

 

3. Lead a smart approach to the target audiences in new ways

• Discover proactively new PR channel to enrich the Maison’s digital presence
• Monitor the marketplace to stay ahead of trends, identify opportunities and emerging issues, while understanding new technologies and consumer insights

 

4. Budget control & Team management

• Liaise closely with HQ in timely manner
• Maintain accurate spending forecasts and update as needed; manage all PR & Creative Contents activity for budget tracking
• Confirm proof-of-performance for all placements prior to invoice payment
• Follow-up and control of budgets related to the marketing and communications activities (incl. monthly reporting) and communication financial procedures
• Be responsible for compliant process of all spending

 

 

YOUR PROFILE

• Minimum of 13 years work experience; Proven track record as a PR/Communication expert working in house or in agency
• Agility of Press/KOL/Celebrity communication
• Fluent in written & spoken English and Korean, French knowledge is a plus. 
• Excellent leadership with clear communication and interpersonal skills
• Able to demonstrate strong analytical and visualization skills via presentations and reports, clearly communicating large amounts of information precisely and creatively
• Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under tight timeline and pressure