Director, NAM Marketing

 

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

 

Bringing out the best in people

 

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

 

Working at Dentsply Sirona you are able to:

 

Develop faster - with our commitment to the best professional development.

 

Perform better - as part of a high-performance, empowering culture.

 

Shape an industry - with a market leader that continues to drive innovation.

 

Make a difference -by helping improve oral health worldwide.  

 

 

Director, Regional (Downstream) Marketing – North America

 

Role Purpose

 

The Director, Regional (Downstream) Marketing – North America is accountable for end-to-end execution of marketing strategy across all North American business units and verticals, translating enterprise and GBU direction into coordinated, high impact commercial execution. This role leads the NA downstream marketing organization, ensuring consistent delivery of pricing, promotions, campaigns, launches, and field execution across all vertical portfolios. The Director serves as the central integrator between GBUs, Sales, Commercial Operations, and Field Marketing, driving alignment, prioritization, and measurable ROI.

 

This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.  

Scope & Organizational Leadership

• Owns North America downstream marketing execution across all verticals and portfolios
• Leads a team of Senior Marketing Managers and Marketing Managers aligned by business unit and specialty, including:
• CTS
• EDS
• IPS
• Endodontics
• Orthodontics
• Accountable for regional consistency, governance, and performance, while enabling flexibility for market-specific execution
• Acts as the single point of accountability for NA marketing execution quality and outcomes

Key Responsibilities

1. Regional Marketing Strategy & Execution Leadership

• Translate enterprise and GBU strategy into clear regional marketing priorities and execution plans
• Define how downstream marketing supports growth across:
• Dealers
• DSOs
• Field Sales
• Digital and hybrid channels
• Ensure consistent execution of enterprise priorities while managing competing demands across portfolios

Leadership Expectation:
Optimizes for enterprise outcomes, not individual vertical or brand preference.

2. Pricing, Promotions & Commercial Programs

• Own regional execution of pricing, incentives, and promotional programs across all verticals