Supervisor, Lead Generation

Just Global:  

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.  

What you are accountable for: 

The Senior Manager/Supervisor, Lead Generation is responsible for overseeing and optimizing all aspects of the lead generation process, including strategy development and execution, for a select group of accounts. In collaboration with the media team, this role translates lead generation strategies into actionable media plans and manages their day-to-day implementation across partners. Proven leadership experience, established mentorship success stories, extensive 

lead generation experience and strategic thinking are all vital in this position. 

What you are responsible for: 

Internal 

• Champion the lead generation planning and execution process and workflow for active campaigns across select group of accounts 

• Act as key lead generation lead collaborating with cross-teams throughout the full life cycle of active campaigns 

• Lead and oversee lead generation strategy development, integrating lead generation campaigns into clients’ overall media plan and strategy 

• Oversee and support management and maintenance of active lead generation plans within media planning platform, ensuring integrity of plans at all times for select group of accounts 

• Develop campaign goal projections/forecasting based on historical performance and future campaign initiatives 

• Troubleshoot issues/concerns and work with lead generation partners to resolve as needed 

• Oversee and support lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery 

• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns 

• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients 

• Ensure execution of successful lead delivery process  

• Collaborate with the wider media team on planning and monthly actualizations 

• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements 

• Lead ongoing lead generation partner communication 

• Own and foster growth in the relationships with agency partners, where applicable 

Customers 

• Deliver quality leads to interact with our clients’ products and services 

• Discover and deliver new and innovative partners and solutions to executing lead generation campaigns based on specific client business issues and challenges 

• Collaborate with client service and media leads to ensure strong senior client relationships on select group of accounts 

Market Knowledge 

• Keep current with industry trends, ongoing partner evolutions and solution innovation as it pertains to lead generation programs across select group of accounts 

• Core understanding and knowledge across lead generation media landscape including leading ad tech platforms 

• Participate and contribute to agency thought leadership initiatives, as applicable 

Management Responsibilities 

• Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members 

• Ensure process and activation best practices are used across select group of accounts 

• Work closely with junior team members to manage programs and day-to-day functions 

• Support internal training and development initiatives specific to agency media operations  

What you’ll bring [knowledge, skills, and/or experience]: 

Knowledge  

• Agency knowledge 

• B2B Marketing – Client Knowledge 

• B2B Marketing – Industry 

• B2B Marketing – Lead Generation 

• B2B Marketing – Media Activation 

• B2B Marketing – Media Planning 

• B2B Marketing – Vendor landscape 

Skills 

• Active listening 

• Challenge mediocrity 

• Commercially astute 

• Eye for detail 

• Microsoft Excel 

• Organized 

• Other platforms: Asana, Basis, Nexelus, Integrate 

• Presentation skills