Head of Brand and Creative Services (Remote, US)

Head of Brand & Creative Services – US Remote

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/  

We are seeking a Head of Brand & Creative Services to lead brand transformation for our EverHealth vertical. The Head of Brand and Creative Services, reporting to the VP of Marketing, is a marketing leader responsible for defining, evolving, and activating the EverHealth portfolio of brands across channels and experiences. This role leads the strategy, design, and storytelling that build trust and differentiation. The ideal candidate combines strategic brand thinking, creative direction, and operational excellence to elevate our EverHealth brands.

Key Responsibilities:

Strategic Leadership

• Lead highly performing Creative Services team including Content, Web Dev and Visual Design, fostering a culture of creativity, collaboration, and innovation.

• Manage agency relationships, creative budgets, and project timelines.

• Serve as EverHealth brand ambassador, owning the development and maintenance of visual and verbal identity, ensuring consistency across channels and functional teams.

• Establish operational framework for creative services execution designed to drive scalable production.

Brand Strategy

• Drive brand vision, positioning and messaging across EverHealth portfolio to ensure market consistency.

• Build foundation to increase awareness, enhance EverHealth and sub brand identities, and nurture positive brand sentiment among target ICP audiences.

• Partner with cross-functional teams to understand product portfolio and healthcare industry to inform multi-stage brand transformation roadmap.

• Identify and collaborate with strategic brand partners to amplify brand messages, media coverage and thought leadership, ensuring brand narrative reaches ICP audiences.

Creative Direction and Execution

• Lead concept development and creative execution across marketing channels including campaigns, content, website, event materials and video.

• Ensure cohesive visual and verbal identity across EverHealth creative assets in alignment with brand guidelines.

• Collaborate with marketing and cross-functional teams to develop integrated campaigns that follow brand & creative strategies to support business objectives.

Innovation and Thought Leadership

• Monitor emerging industry trends and market shifts to identify new opportunities for innovation and differentiation across visual and verbal identity.

• Stay ahead of evolving brand, creative, content and design trends including AI to ensure the company’s visual identity, messaging and campaigns remain relevant and resonate with target audiences.

• Conduct competitive brand analysis and leverage industry insights to inform brand strategy, positioning, and creative direction.

• Collaborate with internal teams to translate market trends and customer insights into actionable brand initiatives that drive engagement and growth.

Performance Analysis

• Develop framework to track, analyze and inform the performance of brand campaigns and creative initiatives, leveraging data and insights to optimize future strategy.

Skills and Experience needed for success in this role: