Sr. Director, Media Investment & Measurement

Company Description

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.  

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us.  We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Job Description

We are looking for an experienced media planner to join a team of results-driven marketers to provide strategic planning recommendations and manage a multi-million dollar media budget.

As a leader on the Media Team, you will help drive the platform’s investment strategy across above and below the line media. You will also be responsible for setting our measurement agenda, responsible for analyzing and making recommendations based off a variety of inputs, including platform data, MTA, and MMM. You’ll work closely with our Strategic Insights Team and agencies to shape our medium- and long-term investment strategy.

Responsibilities

• Work with external agencies and third parties to develop media investment strategies that enhance marketing effectiveness and support the delivery of our KPI’s 
• Collaborate with Media Analytics and Consumer Insights team to develop result-based approaches to develop & inform media plans, and budgeting, that establish links between brand advertising and lower-funnel activity
• Lead discussions and negotiations with media vendors in order to source direct advertising and sponsorship opportunities that complement Peacock’s paid-for media and integrated marketing strategies
• Manage budget allocations and pacing between ATL and BTL, liaising between agencies and finance
• Develop strategic recommendations for long-range marketing investment and media planning, leveraging data from MMM and MTA to inform decisions.
• On a monthly, quarterly, and annual basis, actualize in-market spend and forecast future spend.
• Collaborate with Media Operations on processes and workflows to ensure that invoices, IOs, and other agreements are processed in a timely and organized way.
• Provide leadership and thought-leadership for media team colleagues, enabling them to deliver work of the highest quality
• Work with our Media Planning Team to develop and shape our spend prioritization and GTM Planning
• Input into our channel investment choices working closely with internal and external stakeholders becoming a single source of the media truth

Qualifications

• 7+ years of experience in media planning, in either an agency or in-house paid media role. Subscription experience preferred, with experience in the streaming industry highly preferred
• Demonstrated ability to develop and drive strategic media recommendations for large, complex organizations.
• Strong critical thinking and analytical capabilities
• Experience with MMM and MTA measurement tools
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Excellent communication and interpersonal skills, both written and oral.
• Team-oriented, with confidence in interaction with multiple stakeholders and external partners

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $155,000-$190,000 (bonus eligible).

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where ap