LN Media & Sponsorship || Brand Associate, Financial Services
Live Nation EntertainmentAbout the role
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE BRAND MANAGEMENT TEAM
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.
THE JOB
The Brand Associate manages the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. You will focus on a key financial services partner. This role will have an emphasis on supporting initiatives across events, venues, and reporting. They will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
Client Relationship Service
Program Activation & Performance
Financial Performance, Budget Planning & Reporting
Team Management & Development
Innovation & Growth
WHAT THIS ROLE WILL DO
Support the planning, execution, and on-site delivery of custom events, artist experiences, hospitality programs, and festival activations in partnership with venue staff, production leads, and agency partners
Own meeting agendas, recap notes, and next-step alignment to ensure every discussion drives progress, while executing and optimizing internal processes
Help coordinate and ideate client programming across the Live Nation venue network
Provide professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
Coordinate / prepare periodic client status calls and/or meetings including the preparation of program reports and delivery of post call reports
Oversee the delivery of contractual agreements including planning, execution, measurement, and reporting
Coordinate the planning and execution of key client activations across venues, festivals, promotions, media, hospitality, and content programs
Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner
Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
Additional responsibilities as requested from Manager and/or Senior Management as requested
Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
WHAT THIS PERSON WILL BRING
2+ years direct experience in brand management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
Experience with marketing programs that blend physical and digital components preferred
Proficiency with reporting and data analysis
Knowledge of consumer and market research with ability to implement into decision-making and management
Superior project management skills including managing multiple projects simultaneously
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