Group Director, Optimization

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Group Director, Optimization to join Redbox, our analytics and business intelligence team. This role will lead the design, execution, and advancement of optimization strategies. Sitting at the intersection of our analytics team, and our biddable/performance media team, this role is responsible for unlocking measurable growth for clients by leveraging advanced analytics, machine learning, and our proprietary products and solutions.

Unlike traditional leadership-only roles, this position both strategic and player coach. You will be the team lead in collaborating with our biddable team to ideate, design, and deliver optimization solutions across biddable platforms (programmatic, search, and social), while also shaping scalable frameworks and influencing cross-functional teams. You’ll be an advocate for data-backed decision making, a thought leader in automation and testing, and a trusted partner to clients and internal stakeholders.

Key Responsibilities

Leadership & Strategy

• Define the agency’s optimization vision, aligning with the broader Analytics & Data Science strategy.
• Partner with media planning, biddable media, technology, and product teams to integrate optimization into campaign planning, execution, and measurement.
• Evangelize the role of optimization across the agency and with clients, highlighting its impact on business outcomes.

Optimization 

• Team collaboration in the optimization of campaigns across biddable media platforms (DV360, The Trade Desk, Google Ads, SA360, Meta, LinkedIn, TikTok, Snapchat, Twitter/X, Pinterest, Amazon, Walmart Connect, Instacart).
• Apply audience segmentation, bid strategies, pacing, and budget allocation to maximize media efficiency (ROAS, CPA, LTV, brand lift).
• Build and refine testing roadmaps (A/B, multivariate, incrementality, geo tests) and execute them directly in-platform.
• Leverage predictive modeling, bidding algorithms, and automation in partnership with Data Science to enhance performance.
• Implement and monitor performance guardrails, pacing checks, and anomaly detection to ensure campaigns deliver consistently.
• Integrate attribution solutions, MMM, and cross-channel measurement to validate and optimize business outcomes.
• Deploy and test proprietary products & solutions, providing feedback for ongoing innovation.

Client & Business Impact

• Serve as a senior point of contact for clients on optimization and performance measurement.
• Translate complex analytics into clear, compelling stories that connect optimization results to client business objectives.
• Present insights in a way that not only highlights what happened but also explains why it matters and what actions should follow.
• Provide thought leadership on evolving optimization techniques, automation, and industry best practices.

Team Leadership & De