Senior Director, Product Marketing

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

 

We are looking for a strategic and dynamic Senior Director of Product Marketing to support key Product Marketing activities in the US and globally. This role will report to the VP of Product Marketing. In this leadership role, you will drive strategy for positioning, messaging, pricing/packaging, and help drive success in global markets. You will be part of the connective tissue between Product, Marketing, Sales, and Creative, ensuring our solutions align with customer needs and market demand to drive growth and adoption.

What You Will Do:

• Own global growth strategy, including market research and market opportunity identification to inform product investments. 
• Create and maintain our messaging strategy as we develop new offerings and enter new markets.
• Help with resource allocation to ensure appropriate investment is being made in the highest yield areas.
• Lead cross-functional go-to-market efforts for global markets.
• Regularly engage with Executives to discuss strategic topics and updates. 
• Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
• Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding.
• Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
• Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities.
• Equip marketing, Sales, and Customer Success teams with tools, training, and collateral to effectively convey product value, including messaging guides, pitch decks, datasheets, case studies, claims, and proof points.

Who You Are: 

• 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role.  MBA preferred.
• Proven track record leading product marketing in high-growth, customer-centric organizations. Experience with SMB or prosumer audiences is a strong plus.
• Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology.
• Strong analytical capabilities to interpret data and translate into actionable insights.  AI champion and enabler.
• Expertise in competitive analysis, pricing, packaging, and go-to-market execution.
• Demonstrated ability to influence cross-functional stakeholders and drive alignment.
• Inspirational leader with a builder player coach mindset.
• Committed to hiring, developing, and retaining top talent.
• Comfortable in fast-paced environments and shifting priorities.
• Track record of expanding market share in the US and growing and launching internationally. Able to work through multiple time zones.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees$180,000—$225,000 USD

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
• Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take