Sr. Director of CRM

Job Title:

Sr. Director of CRM

Role Overview:

We are looking for a strategic and impact-driven Sr. Director of CRM. This role will be responsible for designing and executing world-class CRM programs that span the entire subscriber journey—from onboarding and engagement to retention and monetization. The ideal candidate brings strong leadership skills, deep lifecycle marketing expertise, and a collaborative mindset to drive meaningful business impact in close partnership with business owners and product leaders.

This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time.

About the Role:

Lead CRM Strategy & Execution:

• Develop a comprehensive roadmap that translates marketing owner needs into effective CRM strategies and journeys

• Build a lifecycle program that engages, nurtures, retains and grows subscriber base across multiple products and segments

• Ensure seamless connection between CRM touchpoints to deliver a consistent and cohesive value proposition, using the right messaging mediums at the right moments to drive action

Cross-Functional Leadership:

• Act as the connective tissue between business owners (OEM, Retail, D2C), Product, Analytics, Marketing Ops, and Design to ensure high-impact, data-driven CRM.

• Collaborate with leaders across the marketing organization to ensure that branding/messaging is consistent across marketing channels and touchpoints

• Campaign Management & Performance:

• Ensure every lifecycle campaign is insight-driven, rigorously tested, flawlessly executed, and tied to measurable KPIs (e.g., conversion rate, AR opt-ins, LTV).

• Partner with the analytics team to build dashboards that provide transparency and insight into CRM performance and opportunities for stakeholders across the organization

Team Management:

• Hire, develop, and mentor a team that executes lifecycle journeys across customer segments and stages.

• Prioritization & Governance:

• Lead CRM campaign planning processes to ensure alignment with strategic goals and available resources, maintaining transparency and velocity.

• Measure initiatives and activity against impact, making the right trade offs to balance step change growth with incremental improvements

Technology Enablement:

• Assess and select best in class CRM toolset to drive subscriber engagement/retention, considering fit in enhanced Martech stack; partner with Marketing Operations, Product and Engineering to seamlessly migrate and implement

• Continuously optimize and Innovate, encourage use of AI and other productivity tools to Improve efficiency and Impact

• Evolve team, process and tools to drive personalization, segmentation, and experimentation at scale.

What Success Looks Like:

• CRM campaigns measurably improve retention, engagement, and monetization KPIs

• Business owners view CRM as a trusted partner and strategic enabler

• Team is high-performing, collaborative, and executional excellent

• CRM experimentation generates learnings and drives continuous improvement

About You:

• 12+ years of CRM, lifecycle marketing, or digital marketing experience

• 5+ years of team leadership, including people management and cross-functional collaboration

• Strong understanding of subscription, retention, and engagement levers

• Data-driven and fluent in interpreting campaign results and user behavior

• Experience with modern martech stacks, ESPs, CDPs, and A/B testing tools

• Innovator who likes to break the mold and encourages team members and collaborators to embrace change and new ways of working

• Excellent communicator who can operate at both strategic and execution levels

#Li-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage eve