Senior Manager, Field Visual Merchandising (East Coast) - Calvin Klein
PVH Corp.About the role
Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
The Calvin Klein Senior Visual Merchandising Manager will oversee the execution of the America’s visual guidelines across all Calvin Klein stores within assigned territory to drive store profitability and increase brand awareness and equity. This individual will partner closely with the visual merchandising, production and Field leadership teams to adapt regional direction to meet the business and customer goals at store level. They will execute training for VM team members and broader field team, help drive new store openings/renovations, and lead the execution of in-store amplifications and pop ups in partnership with regional VM. This individual should have strong influencing skills, creativity, and strategic leadership. You will be a part of a dynamic, creative environment where you will interact with cross-functional partners to ensure that Calvin Klein’s visual merchandising strategy supports the overall business objectives.
Responsibilities:
Merchandising/Brand Excellence
- Ability to adapt and execute windows and in store guidelines to drive business
- Lead the translation of the brand into the physical store initiatives, balancing creating commercial and functional retail spaces for full price, outlet and wholesale shops
- Plan, launch, and sustain the growth of the new wholesale and full price businesses
- Applies an entrepreneurial approach to creating a best-in-class retail environments and product presentations
- Participate in floor sets with key business partners; provide time-sensitive feedback, ideas and solutions to ensure an elevated customer experience and financial ROI
- Visit stores regularly to make sure that all store visual merchandising aligns with the requirements of the company and brand image
- Give consistent merchandising direction on brand standard to field management
- Identify areas of business opportunities with Field Partners and manager to deliver an action plan in line with the company goals
- Organize and deliver store opening & pop-up installations
- Support marketing initiatives & event set up. Help imagine memorable visual impressions through physical (windows, in store, pop up, …) innovation. Support testing in stores
- Stay up to date on competition activities to remain ahead of the trend and report back to Head of Field and VP of VE
Training
- Train stores and field organization on key seasonal Brand messages, floor set management, adaptation to space/environment/local business, maintenance of excellence in presentation and training of own store teams
- Develop in-store and field VM on core skills to include communication, time & organization, and partnership
- Conduct additional training for management and staff as needed
- Train on all VM trends for the season
- Actively participate in the talent selection and on-boarding process of in-store and field VM
Communication
- Manage flow of communication between Head of Field VM, the field organization and stores through weekly conference calls, touch bases, store visits, and training seminars to support Company guidelines
- Supervise, develop and mentor the field visual merchandising team to help foster a strong, energetic productive and creative team
- Influence field leadership to understand how Visual Merchandising impact co
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