Senior Digital Marketing Specialist (Raleigh-Durham)

Expected Travel: Up to 10%

Requisition ID: 11039

 

About Teleflex Incorporated

As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare. 
 
Teleflex is the home of Arrow™, Barrigel™, Deknatel™, QuikClot™, LMA™, Pilling™, Rüsch™, UroLift™ and Weck™ – trusted brands united by a common sense of purpose.
 
At Teleflex, we are empowering the future of healthcare.  For more information, please visit teleflex.com.

 

Vascular Access – Built on a history of innovation, our Arrow® brand of technically advanced vascular access devices are renowned throughout the world. Many of our vascular access products have antimicrobial and antithrombogenic protection designed to reduce vascular-related complications and include long and short dwell central venous catheters (CVC), sheath introducers, arterial lines, peripherally inserted central catheters (PICC), as well as specialty devices and an advanced vascular positioning system to facilitate precise placement of a PICC or CVC near the heart. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Sr. Digital Marketing Specialist for Vascular will be responsible for driving customer engagement and lead generation through impactful digital marketing campaigns, ongoing analytics, and effective use of digital marketing platforms. This role requires extensive cross-functional collaboration with Marketing Communications (MarCom), Product Marketing, Clinical and Medical Affairs, Legal/Compliance, Regulatory, and other key departments. The individual will also be expected to contribute positively to the corporate culture, fostering a collaborative, innovative, and results-driven environment.

Principal Responsibilities

1)    Strategy Development:
•    Contribute to the development and implementation of the digital marketing strategies that align with business objectives, focusing on enhancing brand visibility, lead generation, and customer engagement. These strategies encompass the Teleflex Vascular website, product microsites, social media, marketing automation platforms and customer relationship management platforms among others.
•    Leverage data and analytics to identify trends and insights and recommend adjustments to the strategy based on performance metrics.
•    Collaborate with cross-functional teams to align digital marketing efforts with broader business and marketing goals.
•    Maintain up-to-date knowledge of industry trends, emerging platforms, and new tools to innovate and improve digital marketing tactics continuously.

 

2)    Digital Campaign Execution:
•    Manage the execution of digital marketing campaigns across multiple channels, including paid media, social media, email marketing, SEO, and SEM.
•    Plan and execute email marketing campaigns, including drip campaigns, either directly or through an external partner.
•    Ensure all campaigns are delivered on time, within budget, and optimized for maximum performance.
•    Develop, share and maintain a digital marketing calendar; coordinate as necessary with Marketing Communications (MarCom), Product Marketing and other teams as needed

 

3)    Content Development and Management:
•    Create text copy for digital platforms, including but not limited to Google Ads, LinkedIn publications, and YouTube videos, ensuring accuracy in claims and consistency in messaging.
•    Oversee content creation for digital platforms, ensuring effectiveness and alignment with marketing objectives.
•    Collaborate with Marketing / Product Managers to develop high-quality digital marketing materials.
•    Monitor content performance, recommending and implementing adjustments to optimize engagement and conversion rates.
•    Ensure compliance with legal and regulatory guidelines, SOPs and corporate brand standards


 

Principal Responsibilities Continued

4)    Performance Analytics and Reporting:
•    Track and report on KPIs for digital marketing initiatives, providing insights and recommendations for optimization.
•    Use tools such as Google Analytics, marketing automation platforms, DAM and CRM systems to measure the effectiveness of campaigns.
•    Co