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The Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization.

This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios.

This position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross-functional priorities, and driving adoption of disciplined, value-based pricing practices at scale.

Success is defined by:

• Sustained margin expansion and price realization improvement

• Enterprise-wide adoption of pricing governance and tools

• Reduction in price leakage and improved business mix

• Acceleration of pricing maturity across Generac

Major Responsibilities:

• Enterprise Pricing Strategy, Governance & Transformation Leadership

• Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy

• Establish and enforce standards for:

• Price corridors and floors

• Discounting discipline and DRA optimization

• Margin investment vs. leakage

• Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units

• Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities

• Enterprise Value Capture & Margin Expansion

• Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value-based monetization strategies across:

• Equipment, accessories, and bundled offerings

• Connectivity, software, and services

• Identify, prioritize, and enable high-impact margin expansion opportunities

• Ensure pricing strategies are integrated across the full product lifecycle (launch → growth → transition → EOL)

• Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity)

Pricing Systems, Tools & Digital Enablement

• Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem)

• Build and scale integrated pricing tools that enable:

• Price realization tracking

• Customer/channel profitability visibility

• Scenario modeling and margin impact simulation

• Drive adoption of closed-loop pricing processes, including:

• Competitive price intelligence

• Exception management workflows

• Performance tracking and feedback loops

• Ensure solutions are embedded into commercial workflows, not standalone tools

Advanced Analytics & Decision Intelligence:

• Lead development of enterprise pricing analytics and models, including:

• Willingness-to-pay and value-based pricing models

• Discount effectiveness and elasticity insights

• Cost-to-serve and profitability analytics

• Mix optimization and portfolio strategy tools

• Enable leadership with forward-looking insights and decision frameworks, not just reporting

• Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence

Capability Building & Training

• Design and deploy enterprise pricing training curriculum (foundational to advanced)

• Build and maintain a pricing competency framework defining skills, behaviors, and progression.

• Support recruiting, onboarding, and development of pricing talent across Generac.

• Executive Leadership, Influence & Change Management

• Serve as a trusted advisor to VP/GM-level stakeholders, influencing pricing strategy and execution

• Translate complex analytics into clear, actionable executive insights and decisions

• Drive cross-functional alignment across Marketing, Product, Sales, Finance, and Operations

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