California Regional Brand Manager (HM)

About Pronghorn

Overview

At Pronghorn, we’re not just hiring — we’re building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

Pronghorn Partner Collaboration (HQ)

At Pronghorn, we don’t just create opportunities — we build pathways through powerful partnerships. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

California Regional Brand Manager

Job Type: Fulltime

Location: California
Start Date: ASAP

Position Summary: Our client is looking for a motivated individual to fulfill a fulltime position

in the state of California. Ideal candidate would have 6+ years of experience in the liquor industry,

specifically in liquor distribution, sales, and brand building luxury or craft brands. Ideal candidate

would have strong relationships with SGWS distributor management and sales team, retailers,

and hospitality groups. This role will require to work some nights, weekends, and to travel to

different markets from time to time to support company’s efforts. Some essential tasks will

include but not limited to the following activities:

Key Competencies & Responsibilities:

• Maintain current points of distribution and increase volume and presence at those accounts
• Represent the brand at retail tastings, on-premise events, and promotional activations, embodying the brand’s prestige, story, and lifestyle.
• Serve as a brand advocate by consistently communicating the heritage, craftsmanship, and premium qualities of the product.
• Prospect and introduce the brand to new on/off premise accounts to increase brand’s footprint and sales volume
• Build relationships with retailers to gain distribution, better shelf space, and create volume programs to increase sales
• Manage assigned territory budget, including in-store tastings, promotional materials, on-premise and event activations.
• Create strategic programs following brand guidance to increase sales volume at each account
• Achieve company goals on new points of distribution and case sales
• Assist in developing effective cocktail programs
• Engage and build strong relationships with distributor’s sales team and distributor’s management team.
• Execute regular trainings at On/Off - premise accounts
• Maintain excellent customer service
• Manage and maximize market budget to drive sales and achieve company’s goals
• Engage with local community participating on local brand building events

Professional Experience/Qualifications:

• Associate degree required; Bachelor’s Degree preferred.
• Must be 21 years or older.
• 6+ years of demonstrated sales experience in the spirit’s sector.
• Background in hospitality, sales, ideally beverage alcohol
• Previous retail, on-premises, or off-premise work experience is a plus.
• Proficient in Microsoft Office applications Excel, Word, Power Point, Adobe; Working knowledge in CRM software platforms
• Reside in the assigned territory with reliable transportation – preference for a large vehicle.
• Possess a valid driver's license, registered and insured vehicle with a clean driving record and background check.
• Willingness to travel within the region.
• Physical ability to lift and move cases of product frequently, coupled with comfort in various