Brand Marketing Lead

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Brand Marketing Lead to take our brand marketing efforts to new heights and and propel the Webflow into the realm of greatest and most beloved brands in the world.

About the role 

About the role: 

• Location: San Francisco HQ or U.S. Remote
• Full-time
• Exempt status
• Our cash compensation amount for this role ranges from $141,000 - $194,000 for most US locations and $156,000 - $205,000 for US locations with a higher cost of labor. All figures cited above are in $USD and pertain to workers located in the United States. Pay is based on several factors including market location, and may vary depending on job related experience, knowledge, qualifications, and skills. 

As a Brand Marketing Lead, you’ll…

• Run brand campaigns from start to finish — from strategy and brief to promotion and reporting — providing guidance and influencing stakeholder buy-in on concepts to ensure all deliverables are on strategy.
• Work hand in hand with product marketing and creative teams to craft a compelling and consistent brand narrative that resonates with diverse audiences through targeted campaigns.
• Collaborate with marketing leadership to build an integrated marketing roadmap that amplifies our brand messaging across channels and speaks to our core personas.
• Dive deep into customer journeys, uncover opportunities for greater engagement, and lead teams to deliver results that wow.
• Set ambitious KPIs, work closely with internal marketing teams and external agencies to track performance, and optimize campaigns for even greater impact quarter after quarter.
• Streamline program management from start to finish, creating workflows that foster cross-team collaboration and ensure the highest quality output.
• Champion our brand across the organization, leading internal brand education efforts and driving adoption of our brand narrative.
• Propose and execute innovative ideas that push Webflow’s brand to new heights of influence and impact.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

You’ll thrive as a Brand Marketing Lead if you:

• Have 7+ years of successful brand management and/or campaign experience.
• Have a skill for taking big, bold ideas and translating them into campaign narratives that start at the brand level and can be tailored to specific personas and audiences.
• Are adept at motivating, inspiring and persuading teams, providing critical feedback when necessary to elevate campaign output.
• Have a proven ability to apply brand strategy and run effective brand building campaigns, including media buying, campaign planning, and lift studies.
• Empathize with customers and seek to understand how to center their needs and goals within our messaging. 
• Understand the balance of both qualitative and quantitative metrics when it comes to measuring brand performance, and are comfortable setting goals for both as we build brand programs from the ground up. 
• Can wrangle cross-functional teams to deliver high-quality, complex, and multiple-stakeholder creative projects on time and within budget. 
• Thrive from tackling initiatives across the advertising spectrum, including videos, sponsorships, out-of-home, and viral campaigns.
• Are highly organized and detail-oriented. 

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is t