Brand Consulting - Account Manager - Experiential

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Account Manager will play a key role in our Experiential team focused on supporting the Hospitality service offering. The Manager will lead the day to day management and activation of marquee sports and entertainment executive hosting events. The candidate will interface day to day with the client and will work cross functionally with internal/external vendors, clients and agencies.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Design and plan a wide range of event types – national, scalable, sports & entertainment-based from high-touch executive events to experiential hospitality for consumer-facing audiences
• Interacting with senior-level, C-suite executives with the goal of helping the client retain, deepen relationships, and show appreciation for their existing clients
• Continually improving the end-to-end client experience, ensuring that all attendee touch points across the entire event life cycle are delivered with the highest level of quality and consistency
• Help design and review event-related pieces such as registration websites, invitations, follow-up communications, on-site signage and more
• Selecting outside vendors, picking venue sites, contracting with hotels & ground transportation and handling overall budgets at the event level
• Drafting executive briefings as needed
• Conduct pre-planning, management, and implementation for events including vendor vetting and selection, contract review and negotiation and requisite event activation plans and supporting communication documents (i.e., Project Plans, Event Overviews, Event Guides, Recaps, etc.)
• Implement management routines and protocols to foster an environment for thoughtful ideation, critical review and transparent communication of program updates across teams/clients
• Develop relationships with clients as a trusted advisor, while driving business/projects forward
• A moderate amount of domestic event travel will be required throughout the year, including nights and weekends
• Other Administrative and related duties as assigned
• Additional projects as assigned, which may include: assistance on other events and hospitality programs, POVs, white papers, property/event research, etc.
• Develop and deliver compelling written and verbal communications
• Create presentations for key meetings internally and externally
• Develop relationships across CAA to find and promote new opportunities to client

Qualifications

• Bachelor’s Degree
• 5-7 years of shown experience in event planning and execution in a fast-paced environment
• Breadth of experience planning hospitality and B2B programs
• A passion for hospitality, sports & entertainment, celebrity & lifestyle culture
• Able to prioritize multiple projects with ease, manage deadlines, coordinate key timelines and perform under pressure with strong attention to detail
• Not afraid to “pitch in”, “roll up your sleeves” and get it done. You take initiative. No task is too big or too small
• Desire to build a strategic lens into the scope of work and to bring new insights to the table
• A solid understanding of how to plan and orchestrate engaging events in a scalable way
• Ability to run events of varying sizes and levels of complexity
• Ability to be flexible, adapt