Brand Engagement Coordinator

Job Title: Brand Engagement Coordinator
Reports to: Marketing

Company Overview

DTN is a 50 year old vertically integrated real estate firm based in Lansing, MI. We are one of Michigan’s largest and well respected construction, development and ownership companies of multifamily real estate properties. Through our development and operations team, DTN seeks to create and deliver unique experiences for those choosing a DTN home or apartment. As the Brand Engagement Coordinator, you will influence and guide the experience for those that visit a DTN owned or managed community.

Job Summary

The Brand Engagement Coordinator drives brand awareness, resident engagement, and lead generation through outreach, social media, partnerships, and community involvement. This role serves as a key connection between our communities, local organizations, large employers, campus groups, residents, and prospective residents while supporting both digital and in-person marketing initiatives. The ideal candidate is creative, outgoing, organized, social media savvy, and passionate about building authentic community connections.

As a Brand Engagement Coordinator, your primary responsibilities include:
Community Outreach & Partnerships

• Schedule, coordinate, and lead outreach initiatives.
• Serve as the lead representative at major outreach and community events.
• Build and maintain relationships with campus organizations, student groups, university departments, chambers of commerce, local employers, and community partners.
• Recruit and manage community ambassadors, influencers, and partnership opportunities.
• Support outreach efforts for housing communities.
• Recruit and onboard new DTN Perks vendors and maintain ongoing vendor relationships.
• Support and expand the DTN Perks program through relationship management and promotion.

• Manage and grow assigned social media platforms, including TikTok, Instagram, LinkedIn, and community-focused channels.
• Create engaging on-site and community-based social media content.
• Partner with the Marketing Coordinator to develop monthly content and event calendars.
• Capture photo and video content during resident events and outreach activities.
• Assist with social storytelling initiatives that highlight community culture and resident experiences.
• Coordinate scheduled vendor and partnership-related social posts.

• Participate in resident events to strengthen community engagement and increase content opportunities.
• Help execute campaigns designed to increase brand visibility and resident interaction.
• Promote DTN programs and partnerships through creative engagement strategies.

• Manage monthly Captivate content updates and scheduling.
• Perform audits of on-site social media and content creation efforts to ensure brand consistency and quality standards.
• Track outreach initiatives, engagement efforts, and campaign performance.
• Collaborate with marketing and on-site teams to align messaging and promotional efforts.