Associate Manager, Global Brand Marketing - Hot Wheels

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Hot Wheels is hiring an Associate Marketing Manager (AMM) to work on the Global Brand Team (GBT), managing a segment of Hot Wheels, makers of the #1 selling toy in the world! The Global Brand Team is responsible for the global brand strategy as well as development of the global product line and marketing assets. The larger Hot Wheels team is broken out into several smaller teams by product segment. The AMM role will work alongside the segment’s Senior Manager on the product side of the business, primarily focused on collector product development, business strategy & marketing asset creation.

An iconic brand for over 50 years, Hot Wheels partners with everyone from world class auto manufacturers, to the top entertainment franchises, to global gaming powerhouses, to the hottest car culture icons. Hot Wheels die-cast cars are sold in over 100 countries, with over 10 million cars produced a week. Oh, and our fans post #HotWheels every 30 seconds!

What Your Impact Will Be: 

• Ensure all product marketing projects are supported by business strategy, objectives and insights
• Coordinate with regional commercial teams in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business 
• Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Create unique retailer exclusive products and campaigns
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Present with confidence to drive brand strategy and products
• Help develop global marketing campaigns for portfolio of products 
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Work with other Mattel Global Brand teams to share plans and ‘best practices’
• Act as point of contact for brand inquiries and dissemination of brand information and assets

Qualifications

What We’re Looking For:

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Experience with ecommerce and direct selling
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Automotive Industry a big plus

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven compan