Director, Marketing Strategy and Operations

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people’s lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken’s curious minds and inspired solutions at Milliken.com and on Facebook, Instagram, LinkedIn and Twitter.

 

POSITION TITLE

Sr. Manager, Marketing Strategy and Operations

 

 

POSITION OVERVIEW

This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the VP, Marketing Strategy & Operations, Floor Covering Division. This Sr. Manager of Marketing Strategy and Operations role is responsible for developing and implementing Strategic Marketing Plans with a focus on strategic planning, market analysis, creative development, and sales promotion. This position requires a strategic thinker capable of driving alignment via cross-functional teams and implementing effective marketing strategies to achieve business objectives. The ideal candidate should demonstrate a strong track record of success in a dynamic and competitive market environment. This role involves collaboration with various departments to ensure seamless execution, promote brand visibility, and achieve organizational goals.
 

JOB RESPONSIBILITIES

Developing Marketing Plans/Programs:

• Drive the development and implementation of strategic marketing plans, including budget management for top-line sales funnel growth.
• Design and implement marketing programs and campaigns to resonate with the target audience.
• Utilize customer insights, business intelligence, and product innovation plans.
• Develop and drive marketing product launch plans in alignment with business strategy.

Marketing and Media Relations Strategy:

• Demonstrate proficiency in developing marketing and media relations strategies to support revenue goals.
• Work effectively in a complex, matrixed organization to drive alignment and collaboration.
• Direct external and internal creative teams to ensure timely and budgeted implementation of marketing deliverables.

Identifying Target Communications Channels:

• Research and identify potential marketing channels aligning with Milliken Floor Covering products or services.