Media Supervisor, Health Media

Agency :

Havas Edge Boston

Job Description :

The Media Supervisor, Health Media is a key member of the Health Media Hub team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its healthcare clients. You will take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives in partnership with the Strategy and Comms teams in the world of healthcare and pharmaceutics.



You are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. You will supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations while understanding ins and outs of healthcare and all the partners, audiences, and guidelines it brings.



You will partner the Health Media team and Digital team and will organize and manage workflow; coordinating the digital buyers and associate buyers to fulfill all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross-channel plan recommendations.



The Media Supervisor is expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

WHAT YOU’LL DO: 

Media Planning Creation and Execution: 

• Manage and oversee full cycle of media campaigns; campaign readiness to launch 

• Oversee recommendation of site partners for direct contextually placed buys ensuring campaign objectives are met 

• Provide strategic recommendation and guidance on pharma specific publishers and general FDA media knowledge. 

• Negotiate rates, value and terms with media partners that are in line with negotiation strategy set forth by the Digital and Strategy team 

• Approve RFP to partners prior to submission 

• Drive evaluation process of vendor proposals for both qualitative and quantitative components. 

• Partner with specialty teams to ensure cohesiveness 

• Lead support on content for recommended partners and programs, and partner with the Strategy and Comms team for plan recommendation to clients 

• Own client status report on behalf of Digital Media team 

Campaign Execution: 

• Ensure campaigns are executed with excellence and media plans stay within approved budget 

• Lead team in providing our Client Services teams with campaign insights, reporting and optimization recommendations, and input on regular reporting documents 

• Assist in reconciliation of discrepant billing issues and raise to senior staff when necessary 

• Oversee preparation of site by site trading history reports to support rate (media cost) negotiations 

• Determine the optimal strategic and tactical performance campaign approach cross-channel and within channel (Display, Mobile, programmatic, etc.) 

• Develop client-facing Digital Investments Plans including plan presentations with accompanying flowchart, KPIs and budgets, with inputs from investment teams on plan details. 

• Evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished 

• Closely supervise the implementation and execution of the cross-channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling and establishing benchmarks for control KPIs, CPA, etc.) <